Colleen Atwood | Wednesday x Primark
Quietly bold, totally wearable and unmistakably Atwood! Keep scrolling to unveil our second collab…
When it comes to costume design royalty, Colleen Atwood always delivers! With a trophy shelf boasting four Academy Awards®, she’s dressed everyone from fantastical creatures to fashion-forward antiheroes.
You may remember Atwood’s first collaboration with us last year, a bold, goth-glam collection inspired by Beetlejuice Beetlejuice. It flew off shelves faster than you could say “It’s showtime,” proving that style-savvy shoppers are more than ready to bring a little cinematic flair to their everyday looks. Now she’s back for a second, hauntingly chic round with us! This time, channeling the dark, twisted elegance of the Wednesday series, produced by MGM Television for Netflix, ahead of the anticipated two-part season, premiering August 6th and September 3rd.
With an inspired wardrobe that would make even Wednesday Addams crack a smile (maybe). This range isn’t just a style nod to the beloved series, it’s a masterclass in translating cinematic costume into wearable, everyday fashion.
Academic fashion
No Wednesday-inspired outfit would be complete without leaning into Nevermore Academy’s school uniform. Offering crisp silhouettes with Atwood’s signature tailoring, the dresses and co-ords nod to Wednesday’s moody style. Front and centre are the tailored black button-down dresses and the iconic crisp white collared sweater. Our tailored stripe set is the kind of piece that wouldn’t look out of place in a Wednesday scene or your local coffee shop — perfect for fans who want more than just merch!
Gothic-inspired glam
One glance and it's clear, Colleen has always been a master of mood! In this collaboration, she softens theatrical edge into something more wearable with plush knits and textured boucle sets that bring dimension without going over the top. Paired with chunky boots or sleek flats, these pieces merge the lines between classic and cool. Our must-have? The fuzzy black-and-white striped sweater ! Eye-catching and cozy, perfect for layering under an oversized coat or pairing with denim.
Grungy layers
Outerwear is where this collection really shines! From oversized charcoal trench coats with structured shoulders, to cropped biker jackets and dramatic capes, these are the layers you’ll live in, FW25 and beyond. Bold and wearable, these silhouettes are structured enough to elevate a look yet relaxed enough for day-to-day styling.
Finishing touches
Accessories help give each look with just the right amount of attitude! Think statement beanies and crossbody bags with subtle gothic hardware, and a lineup of jewelry that blends edge with elegance.