How to choose Christmas jumpers for all the family

Why matching jumpers are the heart of Christmas style

For some, putting on a bold and bright Christmas jumper is the highlight of the festive season, a cosy tradition that instantly ignites the holiday spirit. For others, it’s a last-minute purchase for the occasion. At Primark, we’re here to make every festive knit feel like a favourite. Our latest Christmas jumper collection celebrates every kind of style, from perfectly coordinated family looks and playful character prints to subtle, traditional knits. Whether you love to go all out or prefer something understated, our guide to the best Christmas jumpers will help you find a look that’s festive, flattering and full of cheer.

How to choose matching family Christmas jumpers

• Pick a theme: Choose a fun, festive theme that reflects your family’s personality, such as classic Christmas patterns, movie-inspired designs, or humorous prints

• Think about fabric and fit: Make sure the jumpers are comfortable and well-fitting by selecting soft, breathable materials and the right sizes for everyone

• Include everyone: Don’t forget to find matching jumpers for all family members including kids, grandparents and even your furry friends, for a complete festive look

• Choose versatile styles: Why not opt for designs that can be worn beyond Christmas Day? Subtle holiday motifs or minimalistic designs work throughout winter

Choosing the right Christmas jumpers for every occasion

For family photos

• Choose similar jumpers in different colourways for a coordinated yet individual look

• Pair with neutral bottoms (jeans, chinos, leggings) so the jumpers shine

For Christmas parties

• Elevate your jumper with tailored trousers or a pleated skirt

• Add sparkle through jewellery or statement shoes

For cosy days at home

• Pair your jumper with matching pyjama bottoms or leggings

• Keep textures soft and colours warm for that picture-perfect Christmas morning vibe

Our favourite Christmas jumper themes for 2026…

Stylish & classy Christmas jumpers

Who says festive dressing has to be flashing lights and novelty prints? This season’s stylish and classy Christmas jumpers prove that you can embrace the spirit of the holidays and look effortlessly chic. Think soft, neutral knits woven with subtle metallic threads, elegant Fair Isle motifs in tonal shades, or minimalist designs with delicate embroidery and pearl detailing. Perfect for those who prefer a touch of understated glamour, these jumpers pair beautifully with tailored trousers, midi skirts, or sleek jeans for a polished festive look. Add gold jewellery or heeled boots to elevate the outfit — ideal for Christmas dinners, office parties and festive outings.

Same, but different: coordinate without matching exactly

Mix & matching Christmas jumpers is a fun way to coordinate as a group while still letting each person’s style shine. Instead of identical outfits, you can create a theme through colour palettes, patterns or motifs, making family photos look co-ordinated without feeling uniform. 

Classic & festive Fair Isle knits

Few patterns capture the cosy magic of winter quite like Fair Isle. Originating from Scotland, these distinctive knits have become a Christmas staple thanks to their repeating rows of snowflakes, reindeer and geometric shapes. This season, our Fair Isle Christmas jumpers balance tradition with fun! A festive favourite that feels just as stylish at home by the fire as it does at a Christmas party. 

Funny Christmas jumpers for all ages

If you’re a fan of animated classics and iconic TV shows, character-themed Christmas jumpers are a fantastic option! Blending some of our favourite characters with festive motifs, such as Santa hats and snowflakes, our character Christmas jumpers appeal to enthusiasts of all ages. A fantastic choice for those who love humurous holiday attire.

Christmas jumpers made for little ones

The magic of Christmas feels even brighter when the smallest members of the family join in. This year’s kids jumpers capture all the joy of the season. From cosy classics to fun, character-inspired designs, each piece brings a touch of festive cheer to chilly mornings and family celebrations alike. Perfect for cuddling up by the fire or stealing the spotlight in the family photo.

What to wear with a Christmas jumper

You can pair a Christmas jumper with a variety of bottoms, from jeans for a casual look to a skirt or trousers for a dressier style. For layering, wear it over a collared shirt for a smart-casual look or with a gilet for warmth. Complete your outfit with accessories and footwear that match the occasion, such as boots for a party or trainers for a relaxed day.

Casual Christmas jumper outfit ideas

• Keep it simple: Let the jumper shine by pairing it with plain trousers or jeans to avoid clashing 

• Layering trick: To amp up your style points, why not layer your Christmas jumper over a classic, collared shirt?

• For cosy days at home: Pair with pyjama bottoms or leggings for a relaxed, picture-perfect Christmas morning

Dressy Christmas jumper outfit ideas

• Accessorise: Santa hats or tinsel scarves help make your look extra festive

• For a modern twist: Layer a traditional Fair Isle jumper under a sleek coat or over a crisp white shirt to balance heritage with style

• For families: Mix and match patterns but keep to one colour palette (e.g. red and gold) so it feels coordinated, not chaotic

Fun & creative twists

• For family photos: Choose jumpers in the same print but different colourways for a co-ordinated yet individual look

• Pattern play: Combine Fair Isle, stripes and novelty motifs in complementary shades for a more dynamic group look

• Mix it up: Pick different novelty characters within the same set. One family member as Rudolph, another as Santa, another as a snowman

What shoes to wear with Christmas jumpers

• Boots: Ankle boots, knee-high boots, or chunky boots work well with both skirts and trousers

• Heels or flats: Choose heels for a party look or comfortable flats for a more relaxed feel

• Trainers: Trainers are a great option for a casual outfit

• Minimal jewellery: Pair with minimal jewellery for a chic look 

• Chunky jewellery: Add chunkier pieces to bring extra sparkle to an outfit

• Hair bows: Consider adding a festive hair bow for a cute and fun touch, especially for casual looks

Practical tips: comfort, care & longevity

How to wash a Christmas jumper

Turn your jumper inside out before washing to protect any decorations or stitching. Use a gentle, cold cycle with mild detergent, and avoid bleach or fabric softeners. Lay the jumper flat to dry instead of using a tumble dryer to maintain its shape and prevent shrinkage. For delicate or embellished designs, hand washing is the safest option.

FAQs:

How do I know what size Christmas jumper to buy?

Check the size guide before ordering and measure yourself (or family members) for the best fit. If you prefer a relaxed, cosy look, go one size up — especially for layering over shirts or thermals.

Where can I buy Christmas jumpers? 

You can shop our full range of matching family Christmas jumpers in-store or online via our Click & Collect service. Use our handy C&C store list to find your local Primark store. 

When can you start wearing Christmas jumpers?

There’s no set rule, many people start wearing them from late November, once the festive season begins. Some wait until December for extra holiday spirit!

What day is Christmas jumper day in the UK?

Christmas Jumper Day usually falls in mid-December. In 2025, it lands on Friday 12th December.

Are Christmas jumpers a British thing?

They started as a British tradition but have become popular worldwide. Today, people across the globe join in the fun of wearing festive knitwear during the holiday season.