Primania User Generated Content Terms

Primark loves to use our customers’ amazing photos, videos, posts, and/or other online Content (“Content”) to showcase trending Primark products! These Terms & Conditions (the “Terms”) set out how Primark uses your Content.

What is #Primania? #Primania is our hashtag used by customers to share their unique style and favourite Primark finds. The #Primania gallery is the heart of our Primark user generated content community and showcases those Primark looks our customers love the most.

How do I submit my Content?

  • There are two ways in which Content can be submitted, via social media or by directly uploading to the #Primania gallery.

  • We use a service called StoryStream to review Content for inclusion in the #Primania gallery (more on StoryStream below).

Social Media

  • Hashtag your Content on Instagram with #Primania and/or #Primark or tag us in your Content @Primark.

  • Remember your profile must be set to public for us to view your Content.

  • If your Content is selected by us via Instagram, you will receive a direct message from @Primark (or, in certain circumstances, a comment on Instagram) requesting permission from you to use your Content and your social media name as described in these Terms.

  • Please click the link in the direct message from @Primark on Instagram and follow the instructions (or reply to the Instagram comment with #YesPrimark) to give your permission for us to use your Content and your social media username as described in these Terms.  

  • Due to the large number of submissions via social media, you will only be contacted if your Content has been selected.

Content Uploader

  • When you visit the #Primania gallery on our Site, which can be found here https://www.primark.com/en-gb/primania, you will have the option to upload your Content directly.  Simply click on the “Upload” button which and follow the instructions.  Uploading your Content in this way does not guarantee that your Content will be featured on the #Primania gallery or elsewhere by Primark.

  • You will be asked to include a description of which Primark products are featured in your Content. Don’t worry, this will not be published, it is for our purposes only.

  • You will also be asked to provide your Instagram username which will be used by us only in accordance with these Terms.   

  • We ask you to provide your email address for submission of Content on the #Primania gallery, we will not use your email address for any purpose other than contacting you regarding your Content submission.  Please refer to both Primark’s and StoryStream’s privacy policies linked below.

How will my Content and any other details I provide be used?

By giving your permission for Primark to use your Content as described in these Terms, you acknowledge and agree that:

  • you have read, understand, and agree to be bound these Terms.

  • you grant us the right to use your Content and your social media username to be selected for display on primark.com (our "Site"), in the #Primania gallery, on any of our social media channels, in advertising, for the promotion of Primark products and services, regardless of the media used, including but not limited to marketing communications (including emails) and paid social advertising.

  • you retain all rights in your Content.

  • we may edit, change or alter your Content as we feel necessary (such edits include but are not limited to cropping images, trimming video Content, enhancing the Content with brand elements like logos or music), and in doing so, we will not be required to pay any compensation to you or a third party.  You will not have the right to review or approve the finished product or advertising copy or have any right of attribution.

  • Primark group companies, subsidiaries, affiliates, agents, employees, representatives, assigns, licensees, and anyone else acting on behalf of Primark, or with Primark’s permission, has the right to use the Content as set out in these Terms. This permission will last for as long as Primark wishes to use your Content, or until you withdraw your consent.

  • Primark will select Content to be featured on the #Primania gallery or on our Instagram at our sole discretion, and we make no promises that your Content will be selected.  Not all Content selected for the #Primania gallery will be featured elsewhere by Primark.

  • if you use your social media platform to upload the Content, Primark may have access to public information on your profile and any information you choose to share on your profile. The management of how your personal data is used on your social media account is up to you and the social media provider and not Primark.

By giving Primark permission to use your Content as described in these Terms, you represent and warrant to Primark that:

  • you are the owner of the Content you have provided, including all ideas, images, text, and intellectual property rights within the Content, inclusive of copyrights, trademark rights, patent rights, publicity rights, and privacy rights, or if you are not the owner of such rights, you have already obtained permission from the owner of such rights and have the authority to grant Primark permission to use the Content as provided in these Terms;

  • our use of your Content as described in these Terms will not infringe on the intellectual property rights, publicity rights, or privacy rights of any third party, or require the payment of any compensation to any third party;

  • nothing in the Content you provided is likely to be considered defamatory, obscene, or threatening to any third party;

  • you are of full age and have the right to enter into this agreement in your own name. You hereby release Primark from any claims related to our use of the Content as permitted by these Terms, whether in existence today or in the future, including, without limitation, all rights, demands and/or liabilities regarding invasion of privacy, copyright infringement, violation of the rights of publicity and privacy, moral rights and/or breach of confidentiality.

What type of picture is not allowed?

We are inclusive! We are amazing! However, we are always kind and we want to make sure that our platform is inclusive to all members of our community. Our moderators, StoryStream will review all Content before they are added to our gallery. To help our moderators here are some things to keep in mind.

  • Copyrighted/Trademarked Material: We cannot use any Content that shows any other third-party brand logos even if it is in the background so be aware of where you pose/record.

  • Abusive imagery: Primark does not condone abuse or bullying in any form. We will not select any Content that may portray behaviour which is threatening, violent, harassing, abusive, offensive, criminal, hateful, inflammatory, discriminatory, profane or which may be considered to be bullying. #EverydaySexism is something we avoid at all costs. We aim to never gender stereotype on any of our channels.

  • Impersonation: Any profiles impersonating anyone will not be considered.

  • Graphic Content: We will not select highly sexualised Content. Some of our audience are very young and we want to set a good example for them.

  • Group Content or Content featuring children: We will not select any Content which features more than one person, or which features children.

  • Other Content: Please ensure your Content does not reference or include alcohol, smoking, cigarettes, other tobacco products, electronic cigarettes or electronic cigarette refill containers, prescription-only medicine or gambling. This includes in the background of the Content.

Some tips to get the best picture!

We have asked the experts how to get the best picture. Here are some tips and tricks to use.

  • Ensure all pictures are of the highest quality, in-focus and cropped correctly.

  • We love attention to detail and so do our customers.

  • Don’t use a border or any filters.

  • Make sure your picture doesn’t have any links or text on it.

What do I do if I want my Content removed?

If you have given permission for us to use your image and social media username and you later decide that you want the Content and/or social media username to be removed, please contact us by email at help.uk@help.primark.com. Please send us screenshots or a screen recording of the Content and/or social media username that you would like us to remove and we will remove it.

I have a complaint about Content I have seen on the Primania gallery, what do I do?

If you feel any Content we have displayed on our gallery is inappropriate, offensive or is violating someone’s legal rights, then you can contact us at the following email address help.uk@help.primark.com outlining your complaint and we will review it. Please also send us a screenshot or screen recording of the Content you are referring to. 

Privacy

We (Primark) are the data controller and StoryStream is the data processor. StoryStream provides social Content management services (the “Services”) to us.

Our Privacy Notice is available at https://www.primark.com/en-gb/privacy-statement and StoryStream’s Privacy Policy is available at https://storystream.ai/privacy-policy/.

StoryStream facilitates the direct upload of user photos, text, graphics, audio, video, location information and comments to websites and other digital properties operated by Primark, as well as the collection of user Content from social media sites on behalf of Primark.

Website Terms of Use

Our Terms of Use can be accessed here: https://www.primark.com/en-gb/terms-of-use.