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Serotonin Style

Fashion Trends

Serotonin Style

Mini-me on the hunt for some mood boosting must-haves to add to their summer season wardrobe? Their search stops here…

May 25

Sun, Sea & Swimwear

Fashion Trends

Sun, Sea & Swimwear

Team beach or team pool? Either way, we’ve got the swimwear you need to seize this summer in style.

May 9

Bring On The Basics

Sustainable Fashion

Bring On The Basics

The taste of freedom over these warmer months meant we finally got to show off our lockdown accumulated summer wardrobes, but A/W is coming which means more layers, thicker fabrics and higher necklines. Browse our latest Primark Cares label for the perfect staple pieces to add to your A/W wardrobe.

Sep 15

Caring for your candles

Interior Design

Caring for your candles

Our range of candles and diffusers are designed to provide you with hours of indulgent fragrances. They make pretty great decorative pieces too, but using them properly is key to keep them lasting longer and looking their best. Read on for our tips and instructions…

Jan 4

WFH Wardrobes

Styling And Outfits

WFH Wardrobes

Working from home is becoming the new norm, so make sure you have a well-stocked 'at home' wardrobe. Prioritising comfort doesn’t mean you have to sacrifice looking good and being at home allows you to embrace both!

Jan 6

Primark Presents Wellness pop-up

Wellness

Primark Presents Wellness pop-up

For the very first time we’re welcoming you for an exclusive preview of our latest range before it hits stores. Get your mitts on our brand new wellness collection at our first ever pop-up shop based at BOXPARK in Shoreditch, London.

Feb 18

How To Celebrate Mother's Day At Home

Occasions

How To Celebrate Mother's Day At Home

Mother’s Day is going to be a little different this year, due to social distancing we won’t be gathering for sunday lunches and garden parties. However, this doesn’t mean you can’t find alternative ways to celebrate all things maternal. Make Mother’s Day 2021 one to remember with our top tips on how to show your mother love this year.

Mar 1

Outfits That Ooze Opulence

Styling And Outfits

Outfits That Ooze Opulence

If you’re after key pieces to give your wardrobe a luxe lift, let us introduce our new premium collection the Primark Edit. Think luxe looks, touches of tailoring and elevated wardobe staples in a range of heavy duty fabrics and textures.

Oct 11

Primark Home Is Growing!

The Lowdown

Primark Home Is Growing!

Interiors obsessed but on a budget? We’ve got great news. Our affordable homeware and lifestyles ranges are expanding in selected stores. Read on to find out more…

Nov 1

Primark X Soccer Aid Suits: The Tailoring Touches

Fashion Trends

Primark X Soccer Aid Suits: The Tailoring Touches

Oh what a night! It was a third successive victory for the World XI and a whopping £13 million was raised for UNICEF, but the social media stars of the show were THOSE pre-match team suits selected by Primark ambassador Kem Cetinay. Scroll down for a behind the scenes look at the pre-match prep.

Sep 13

Smokey Barbers x Primark

Fashion Trends

Smokey Barbers x Primark

Say hello to the Smokey x Primark barber shop, open now exclusively at our Birmingham store Manchester stores. We caught up with the main man to find out why working with Primark was the perfect fit and more…

Nov 9

Celebrating Valentines This Year

Occasions

Celebrating Valentines This Year

Valentine's is looking a little different this year, but that doesn’t mean you can’t create a day worth remembering!

Jan 25

Counter-culture cool

Fashion Trends

Counter-culture cool

We’re done with unconscious consumerism and logomania, excess is like so last millennium. Our newest collection celebrates the art of counter-culture cool, a core aesthetic since the early eighties.

Jul 19

Go Vegan

Sustainable Fashion

Go Vegan

Shop kinder with our new vegan collection, full of versatile and classic vegan faux leather pieces that offer endless styling opportunities.

Jan 27

Sweet Dreams

Wellness

Sweet Dreams

#iwokeuplikethis… Not such a vibe when we all look exhausted. That’s why we’re earning our rep as top of the sleep game, launching an affordable and carefully curated collection of innovative skincare and homeware.

Sep 20

Get The Golden Globes Look

Celebrity Styles

Get The Golden Globes Look

The 77th annual Golden Globes kicked off awards season in style, celebrating the stars that stole the big (and small) screen last year. But while the celebrities eyes were firmly on the prize, we were busy swooning over the bold beauty looks that are sure to set the tone for the 2020's hottest trends. Read on to see three of our favourites, plus we’ve got the goods you’ll need to recreate their red carpet looks.

Jan 7

Style Clinic: How To Wear Rose Print

Styling And Outfits

Style Clinic: How To Wear Rose Print

While florals for spring might seem a tad overdone, bringing them into your autumn/winter wardrobe is a great way to make them feel current and fresh. Take note that this season not just any floral will do, dark and decadent rose prints take the crown. Scroll down for three ways to wear our hottest autumn print...

Sep 16

The Womens Jeans Fit Guide

Styling And Outfits

The Womens Jeans Fit Guide

We all know that finding the perfect pair of jeans is no mean feat but at Primark we’re all about offering something for everyone. We’ve got all of your classic jean styles covered in comfortable wear-all-day fabrics but you’ll also find plenty of new season trending fits on our shelves too.

Aug 23

LFW Mens: The Checklist

Fashion Trends

LFW Mens: The Checklist

New year, classic prints. London street style took it back to basics with a traditional check print.

Jan 13

Let Your Pre-Loved Be Re-Loved!

Sustainable Fashion

Let Your Pre-Loved Be Re-Loved!

Recycling Made Easy! As part of our ongoing commitment to a more sustainable future, we’re launching a new in-store clothes, shoes and bags recycling scheme. Read on to find out more…

Jul 29

Best Dressed At The Brits 2020

Celebrity Styles

Best Dressed At The Brits 2020

The boys came dressed to impress at the 2020 Brit awards. Our top picks are wearing looks that reflect their personalities, each styled in an effortless red-carpet fashion. So, scroll on for styling inspiration and take a look at how you can recreate their trophy-worthy outfits with Primark clothing that you can find at your local store!

Feb 19

New Year, New Routine

Styling And Outfits

New Year, New Routine

New Year routines are the new resolutions! Helping you to appreciate the little things that make each day special, alongside grounding you when life feels up in the air.

Jan 18

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