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Dress To Express

Styling And Outfits

Dress To Express

Let’s live in a world where you can express who you are and be loud and proud in everything you do, and wear.

Jun 3

Stacey Solomon X Primark Kidswear

Fashion Trends

Stacey Solomon X Primark Kidswear

Stacey Solomon is back with a new collection, which also happens to be our first ever kidswear collaboration!

Jul 20

Goal-Getting Gear

Styling And Outfits

Goal-Getting Gear

Sometimes new kit is all it takes to jump start your fitness routine. Whether you’re a yoga bunny or long-distance runner our new workout wear will ensure you kick up a sweat in style.

Jan 4

Go Gel

Skincare And Makeup

Go Gel

Quit trying to convince everyone your chipped nails look chic and keep your talons tip top for longer with our new gel effect nail polishes.

Jun 7

9 Mens Summer Wardrobe Staples From £5

Styling And Outfits

9 Mens Summer Wardrobe Staples From £5

Summer is here! With temperatures rising and sunny day plans a-plenty, it’s time to get the wardrobe switchover underway pronto!

May 23

(Crowd) Surf & Stage Style

Fashion Trends

(Crowd) Surf & Stage Style

We’ve got tickets to the hottest collection in town and you’re invited! Keep scrolling for your new festival must-haves…

Jun 13

Prairie-Inspired Pastel Accessories

Fashion Trends

Prairie-Inspired Pastel Accessories

Say hello to our latest range of pastel gingham accessories. From handbags and hair accessories to bucket hats and backpacks, your picnic-ready looks are sorted.

Apr 13

THE LION'S DEN

Interior Design

THE LION'S DEN

Bring your love of the Lion King into your home with our roar-some new homeware collection. Turn your bedroom into Pride Land with our iconic sunset printed duvet, its reversible too, flip it over to reveal wild leopard print.

Jul 1

Primark X Alice Liveing

Fashion Trends

Primark X Alice Liveing

Trying something new is the perfect way to beat that January slump, and if this year your something new is getting active, we’ve got the collection you’ll need.

Dec 23

Festive Kids Nightwear From £3

Occasions

Festive Kids Nightwear From £3

The most wonderful time of the year is fast approaching! If aww-inducing Christmas comfies are on your little one’s list get yourself in-store and snap up the cutest reindeer-ready nightwear for this festive season.

Nov 8

Trending: The Changing Robe

Fashion Trends

Trending: The Changing Robe

Coastal escapades will never be the same again! Introducing the latest wet weather and water sports must-have, the changing robe.

Apr 25

Celebrating Women's Empowerment This International Women's Day

The Lowdown

Celebrating Women's Empowerment This International Women's Day

Not all heroes wear capes and this International Women’s Day we’re celebrating the successful women behind our brand who are making real change, not only for Primark but for the planet too. There are 60,000 women across our business making their mark day after day.

Mar 6

Kids Summer-Ready Swimwear

Family Time

Kids Summer-Ready Swimwear

Sprucing up their swimwear stash or kitting out the whole crew for THAT co-ordinated poolside pic? we’ve got everything you’ll need.

May 9

Namaste

Styling And Outfits

Namaste

Ease yourself in to the new year gently with our new range of performance wear. Whether you’re hitting the yoga studio, or simply meeting the girls for brunch, the athleisure wear trend will see you through any activity in comfort and style! Here’s to workout outfits that work as hard as we do! Read on to discover key pieces from our gym clothes collection:

Jan 6

Twinning Coats

Family Time

Twinning Coats

Level up your twinning game with our new outerwear! Our new coat collection contains fashionable, affordable and practical options for you and your mini me.

Oct 12

Hello Autumn

Styling And Outfits

Hello Autumn

Cold weather lovers, assemble. Your fave fashion season is almost upon us and with it comes the calls for knitwear, coats and boots a-plenty. If you lived in nothing but house-appropriate loungewear last year then don’t fret, our new Primark Cares label contains everything you’ll need to create an A/W wardrobe worthy of being seen.

Sep 15

Our Newest Collection with NBA

Fashion Trends

Our Newest Collection with NBA

Get ready to shoot your shot as our latest range with NBA has just dropped store-side. Whether it’s the Lakers, Bulls, Nets or Celtics, we’ve got all the sports-luxe staples needed to free-throw your wardrobe into A/W.

Oct 18

Penn X Primark 2021: Drop II

Fashion Trends

Penn X Primark 2021: Drop II

The latest Penn X Primark collab is ready and waiting in-store for you to browse! This cohesive range of their infamous colour-blocked outerwear, tonal tracksuits, and retro accessories are the perfect pieces to freshen up your athleisure game for A/W.

Oct 25

Oh hey Dumbo!

Fashion Trends

Oh hey Dumbo!

This season, add a touch of magic to your life in the form of our latest Disney collab, allow Dumbo to swoop into your wardrobe, and update your fashion must‐haves.

Mar 18

Sitting Down With ‘The Stronghold’

The Lowdown

Sitting Down With ‘The Stronghold’

Ahead of the launch of our new collection with LA workwear brand The Stronghold, we sat down with founder Michael Paradise to chat about the brand’s deep-rooted heritage and what we can expect from the range.

Aug 23

Cali Girl Cool

Styling And Outfits

Cali Girl Cool

Our new collection sees sixties florals and skate park inspired slogans cross paths. Scroll to find your new summer must-haves…

Mar 25

Launching Primark e-Gift Cards Globally

Gift Ideas

Launching Primark e-Gift Cards Globally

Send someone (or yourself!) a Primark treat in the form of a digital gift voucher they can spend on their next trip to store.

Jul 28

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