Two children wearing Hello Kitty and Friends x Primark collection with white sweatshirts and red accents against a dark background.

Preppy looks with Hello Kitty and Friends

Collegiate cool meets kawaii charm. Shop our new varsity collection with Hello Kitty and Friends.

Newsflash: preppy style has never been more in fashion. Think about it — tennis skirts, rugby-style T-shirts, loafers and knit vests have been on top of the trend charts this year, and it’s dialling up for autumn 2025. Set to update your mini me’s wardrobe, Hello Kitty and Friends have added a super-cute twist to the collegiate aesthetic. Plus, if you’re looking to tick off their back to school checklist further, we have the stationary to match. Take notes on our must-haves below...

Classroom-approved styles

Hello Kitty Quilted Jacket

€21.00

1 colour

Hello Kitty Varsity Jacket

€22.00

1 colour

Hello Kitty and Friends outerwear

Outerwear might not be at the top of your shopping list right now, but this coat is too cute to miss. Designed in a soft pink colourway with a corduroy collar and Hello Kitty’s signature print, it’s the perfect practical and stylish piece they need for the new season.Not quite your little one’s vibe? They're sure to adore sporting our Hello Kitty varsity jacket, the ultimate casual yet cool piece.

Child wearing pink quilted jacket with Hello Kitty detail over burgundy striped dress with white tights and sneakers, next to maroon locker.

Hello Kitty and Friends tops and T-shirts

If you’re looking for a top you can style your little one in effortlessly, we’ve got you. Striped ruby-inspired polo shirts will add instant cool factor and personality into their everyday looks. For the ultimate weekend to classroom outfit, team our Hello Kitty and Friends option with the matching pleated skort or dungarees. One top, endless outfit wins.

Two children wearing striped tops and denim, one in a dungaree dress with patches and the other in jeans, smiling against a neutral wall.

Hello Kitty and Friends stationery and accessories

This time of year is ideal for a stationery refresh, Hello Kitty and Cinnamoroll are here to help. From pencil sets and notebooks to phone cases and travel bottles, their signature colourways add a playful twist to everyday pieces. Store them inside the matching character backpack and your little one will be ready for school in style.

Homeware and accessories

Hello Kitty and Friends Stainless Steel Food Pot

€8.00

1 colour

Hello Kitty and Friends Stationery Set

€3.50

1 colour

Collection of pink Hello Kitty stationery and accessories including bag, notebook, pouch, pens and decorative items arranged on a dark background.

Cinnamoroll themed stationery collection with plush bag, notebook, phone case and accessories on a black background.

Hello Kitty and Friends leisurewear

For laid-back days and energetic activities, leisurewear will always be essential in your little one’s drawers. Allow Hello Kitty and Friends to give their staples a sweet upgrade. With a varsity print our V-neck sweatshirt dips into the retro-cool theme while keeping the kawaii charm. Whether it’s thrown on for warmth or paired with joggers, it's a go-to for cosy, co-ordinated style.