Inspiration

Style-inspo, celeb interviews, and new-season looks… yup, our Features have got you covered for all your lifestyle and fashion wants. Whether you need some ideas for that holiday wardrobe, are looking for suit-style for your next meeting or, are preparing to deck the kids’ bedrooms out, look no further for home, fashion and make-up inspo that will get your creative juices flowing! You’ll also find inspiring interviews and uplifting features, perfect for those lunchtime and commute reads.

Fashion Trends

Celebrating Found Families

We’re celebrating Pride this year by championing found families and their role in the LGBTQI+ community, read on to find out more and discover the range.

byJodie Spragg

Jun 1 · 13 min read

Your Guide to Summer Glow

Manifesting that post-holiday golden glow? Get it from the comfort of your own home with no flights required! Scroll down to find out more…

bySydney Lasek

May 24 · 5 min read

Coastal Retreat

Understated and effortlessly glam? If those are the buzzwords for your summer outfits, then our new-in range is made for you.

byKerry Martin

May 22 · 8 min read

Introducing: Our Bridgerton Collection

Dearest Reader, our Bridgerton range has arrived in store. From elegant nightwear to regal tablescaping & stationery, your attendance is required.

byKerry Martin

May 19 · 5 min read

Day to Night City Break Outfits

Holiday booked? We’ve got your wardrobe sorted. Check out our latest collection with TV personality Kem Cetinay containing the on-trend city break outfits you need this summer.

bySydney Lasek

May 15 · 7 min read

Keith Haring Summer Collection

Add a pop of colour to your summer wardrobe by shopping our new Keith Haring collection. Scroll down to find out more…

bySydney Lasek

May 15 · 8 min read

Welcome Wornwell!

We’re partnering with Wornwell, The Vintage Wholesale Company, to introduce vintage clothing concessions into our Birmingham, Bristol, Cardiff, Manchester, Mary Street and Oxford Street stores.

May 12 · 9 min read

Summer Dress Refresh

While dresses never date, keeping ‘dress-ing’ up feeling fresh can be tricky. Introducing influencer Adele Petty to show you how.

byKerry Martin

May 8 · 8 min read

Holiday Packing List: Kids Swimwear

Vacation or staycation? Swimwear or beachwear? You choose the vibe and we’ll provide styles to suit any kids’ suitcase.

byKerry Martin

May 8 · 5 min read

Chic Linen Staples

The staples your summer wardrobe needs, our new-in drop of The Edit contains 100% linen must-haves and more.

byJodie Spragg

May 8 · 9 min read

Swimwear and Co-ords

Make a splash this summer with our beach-ready swimwear and co-ord collection. Scroll on to find out more…

bySydney Lasek

May 8 · 5 min read

Summer Swimwear

Hunting for the swimwear you need to seize summer? Call off the search. Our range of swimsuits, bikinis and cover-ups contains everything you’ll need to make a splash.

byJodie Spragg

May 8 · 4 min read

Paradise Found

Make the most of sunshine season by opting for outdoor dining and bringing elements of the great outdoors into your interior design.

byJodie Spragg

May 1 · 6 min read

Stacey Kids: Citrus Escape

Citrus prints & perky pastels feature across unisex kids co-ords, swim & beachwear. Sibling twinning never looked so fresh!

byKerry Martin

May 1 · 10 min read

Disney Brights

Grab your besties and head in-store for a certified serotonin boost thanks to our new-in Disney Brights collection.

byKerry Martin

May 1 · 4 min read

Get To Know: Stacey Solomon

From sell-out kids ranges to her top Primark picks & lowdown on life as our brand ambassador? Keep scrolling for more info!

byKerry Martin

May 1 · 6 min read

The Ultimate Hen Do Packing List

We’ve got the ultimate hen do packing list, from bride-to-be dresses, hen party accessories to hen do goodie bags and everything in between!

byJodie Spragg

Apr 25 · 7 min read

Style Steal: Y2K

Even the trendiest teenagers need a bit of style inspo. Cargos, corset tops & butterflies? It’s all about the Y2K era.

Apr 24 · 5 min read

Primark X I Heart Revolution

Did you know you can now shop your favourite I Heart Revolution products in-store? Scroll on to find out more…

bySydney Lasek

Apr 21 · 6 min read

Summer Savings

Penny pinching this sunshine season? With plenty of purse-friendly must-haves and affordable staples you can save in style whatever your summer plans.

byJodie Spragg

Apr 18 · 4 min read