As I Am Image

Autism Friendly Shopping Experience

We are teaming up with Ireland’s national autism charity, AsIAm to become more autism-friendly. From November 14th, we are introducing sensory friendly shopping in all stores across Ireland for the first hour of opening every Sunday. This will provide a more inclusive shopping experience for our autistic customers and colleagues, with the security of knowing that additional assistance is available when needed.

During the dedicated sensory friendly shopping time there will be:

  • Reduced noise

  • Reduced till sounds

  • No in-store announcements

  • Additional assistance available

  • As always, assistance dogs welcome

In addition to training our teams to become more autism aware, we are adding some great tools to our website to help customers better prepare for their trip to store. You can navigate a typical Penneys store using our Sensory Map – that highlights areas of high sensory input, listen to some sounds you may hear when you visit and explore a step-by-step guide of the store experience using a visual guide.

You can also request additional assistance so that our Penneys team can help you with whatever you need if verbal communication is difficult.

Check out your local store page for more information on opening times and areas of high sensory input.

Click here to access a PDF version of our store map and assistance cues

Autism AsIAm Map of the Store

Explore what a typical trip to Penneys can involve by accessing our visual guide here

Please note this can vary from store to store so be sure to check out your local store page before visiting

Additional Help

You may find this list helpful to show to a member of the Penneys team to ask for help:

I am Autistic and I need assistance. I may be experiencing sensory overload or feeling overwhelmed. Please be patient and understanding in assisting me with the help that I need.

  • I need help at the till with purchasing my items.

  • I need help with exiting the store.

  • I have been separated from a carer or companion.

  • I need to go to a quieter area.

2023 (C) Primark Limited