Outfit collection featuring Rolling Stones graphic tank top, red bucket hat, gray Kappa track jacket, and light wash denim shorts on a blue background.

Fashion Trends

How to nail Britpop style

In the latest wave of ‘90s fashion revivals, Britpop style has now stepped into the spotlight. Scroll on for style inspo.

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Baggy jeans? Trending. Bucket hats? Everywhere. Biker jackets? A wardrobe staple. Yep, Britpop fashion is officially back. Thanks to a wave of rock band reunions and ‘90s artists touring this summer, this British streetwear aesthetic is gaining momentum on social media and returning to the fashion scene. If you’ve long since parted with the grunge wardrobe of your youth, our new music T-shirts and menswear collections are packed with retro-inspired pieces with a modern edge, ready to wear now.

What is Britpop?

Emerging in the early 1990s, Britpop was a vibrant cultural movement fuelled by British rock and pop bands. Taking inspiration from bands such as Oasis, Blur, The Beatles, and The Rolling Stones, it thrived on guitar anthems, national pride and a carefree sense of style.

What is Britpop fashion?

Think ‘60s mod nostalgia combined with laid-back streetwear. Britpop’s indie-casual look was all about oversized parkas, relaxed jeans, and retro sportswear — topped off with tousled, fuss-free hair. Rooted in the north of England, this fashion movement captured the energy of the iconic Cool Britannia era and echoes in today’s ‘bloke-core’ aesthetic. Looking to tap into the trend? Keep on scrolling...

What to wear to a Britpop concert?

Britpop band T-shirts

Let’s start with the ultimate no-brainer, a band T-shirt. Nothing sets the tone like repping your favourite music artists front and centre, and our new unisex Britpop collection has the everyday pieces you need. Head into your nearest store to browse the range.

Britpop jackets and outerwear

Aside from being a practical choice for unpredictable weather forecasts, parka jackets are a signature piece for the Britpop aesthetic. The large, multi-front pockets are ideal for storing your belongings and the silhouette often features a funnel neck for extra warmth. For a lighter option, go for a track jacket instead. Luckily for you, our Kappa X Primark option fits the brief perfectly. Need we say more?

Britpop jeans

We all know the ’90s were an iconic era for denim, so it’s no surprise that it plays a key role in Britpop styling. Classic blue wash, straight-leg and relaxed jeans capture the effortless vibe and will take you everywhere from gigs to group hangouts with ease. For extra ’90s flair, wear them low on the hips or roll up the hems. Don’t forget to team them with low-top trainers too.

Britpop bucket hats

Whether you class it as a classic or a comeback, bucket hats are an essential for Britpop styling. Ideal for sun-soaked days and festivals ahead, our new England Three Lions Bucket Hat is the cherry on top for your Britpop-inspired look. Prefer to keep things low-key? Our 6€ plain colour styles complete the look just as well — same vibe, subtler twist.

Looking to tap into the Britpop fashion trend? Don’t forget to snap, tag and share your looks witb us using #Primania or @Primark for a chance to be featured online!