What to wear for Pride
Let your style blossom. Whether that’s low-key or loud, our Pride collection does it all.
Our Pride 2025 collection is inspired by nature, with the idea that everybody blooms in their own way. Some thrive in the spotlight; others prefer the shade. However you bloom and express yourself, we’re here to celebrate you. Designed to be loved during Pride month and beyond, our gender-inclusive clothes and accessories will slot seamlessly into your wardrobe. From parades and parties to office days and laid-back weekends, every piece in this collection is made to help you show your colours, your way.
Most loved: crochet
Newsflash: your Pride outfit doesn’t have to be covered in rainbows. Instead, reach for this monochrome shirt. It’s this season’s must-have staple for many reasons. Firstly, crochet is making a huge comeback this summer. Secondly, the monochrome print will help you stand-out in the crowd. Thirdly, It’s super versatile. Dress it up with bold accessories or keep it low-key with a plain tee and denim shorts. It’s the perfect piece for the sun-soaked days ahead.
Pride T-shirts and hoodies
When in doubt, a graphic T-shirt is the easiest way to nail the dress code. Made for everyday wear, our gender-neutral ‘Bloom with Pride’ staples let you show your support in effortlessly good style. Take your pick from classic or cropped tees in black or white. Then, when the parade winds down, the matching hoodie will help keep the party going while keeping the chill at bay.
Nothing makes a statement more than your favourite artist on a T-shirt, and for our Pride collection, we’re adding a few icons into the mix. Lady Gaga, Troye Sivan, Shania Twain... Take your pick and get ready for the compliments to roll in. Trust us, these music tees will amp up your street style and festival looks alike.
Pride accessories
For subtle details or finishing touches, our accessories are here to pull your Pride look together. Think socks, caps, and our rainbow umbrella — must-have essentials for every season. Don’t forget to snap up our Pride Progress Flag too. Perfect for waving at events or hanging up in your home.
Our charity partnerships
This year, we’re proud to pledge £250,000 to LGBTQIA+ charities and pride event organisers across Europe and the US, including a £75,000 donation to long-standing partner ILGA World.
In Ireland, we’re donating €50,000 to Belong To - LGBTQ+ Youth Ireland, a national organisation that empowers young people through youth work, education, changing attitudes and research. Our donation will help to fund the LGBTQ+ Quality Mark, a programme that helps to promote wellbeing and inclusion of LGBTQ+ young people in secondary schools and Youthreach centres across Ireland.