Primark Presents Kem
Reset your wardrobe for the season ahead with Kem’s elevated new collection.
Wardrobe reset calling your name? You’re in luck. Our menswear ambassador Kem Cetinay is back with a new collection for SS25. Known for his sell-out Kem T-shirts and heavyweight loungewear, his new collection offers a sharper take on your seasonal outfits. Think: textured shirts, smart-casual co-ords and suave suits, reserved for both, special occasions and elevated everyday looks.
Blazers and smart trousers
Investing in a new suit is essential during this time of year, especially with wedding season on the horizon. While black, navy and grey colourways remain timeless choices, Kem’s new formalwear options offer a fresh take thanks to trend-led tones. With its sleek, single-breasted design, the ecru blazer and matching soft-pleat trousers make a dapper duo that’ll see you through sunshine-filled days and lighter evenings. Style with a crisp shirt or keep it casual with a black tee and sandals.
Everyday shirts
If you’re searching for a look that moves effortlessly from desk to drinks, this one’s a winner. Take notes from Kem and layer a hoodie over a long-sleeve shirt for a smart-casual vibe, with a sartorial twist. With a classic striped print, the shirt balances against the neutral hoodie, adding a modern edge. Team with tailored trousers and loafers and you’re good to go.
Textured co-ords
The approach of warmer days call for a refresh of core staples — but who said they have to be boring? Textured fabrics are an effortless way to elevate your looks, seamlessly shifting your outfit from laid-back to smart-casual. Case in point: Kem’s plissé co-ords. Made with an ultra-lightweight pleated fabric, the matching T-shirt and trousers will have your spring outfits sorted. Feeling the chill? Switch to the plissé jacket for an effortlessly polished vibe. Looking sharp has never been easier.
The 3-in-1 mac
A capsule wardrobe essential with built-in versatility. This sleek outerwear effortlessly sharpens your look while preparing you for unpredictable weather forecasts. Designed with 3-in-1 construction, it features a detachable gilet liner that can be worn solo or layered for extra warmth and style. The longline fit and button-up fastenings can be teamed with jeans or chinos for an relaxed, yet refined look. Snap it up for just €50.
Love our new Primark Presents Kem collection? Watch this space for the next drop. Launching Summer 2025.