Primark X Kem

Charming presenter and TV personality, Kem Cetinay returns with a new lifestyle inspired menswear collection. The contemporary range is filled with smart casual clothing and coordinating outfits, perfect for creating versatile around the clock looks.

by Tamera Heron

Floral shirt, Floral Shorts, black sandals

Step Up The Sophistication

Pink and blue stripe shirt €11, shorts €6

This year Kem’s collection has stepped sophistication up a notch. Last year he went bold and bright, but this time around he has focused on a muted colour palette and tailored fits that will suit every man. Now it wouldn’t be a Kem collection without a two-piece would it? The bubble gum pink and blue striped co-ord is the must-have smart casj’ outfit. But, if you’re a pattern lover, then you can pick up his white and blue floral print co-ord in the same flattering silhouette.

Jazz Up Jeans And A Nice Tee

Navy shirt €11, white shorts €9

Jeans and nice tee is the dress code that never fails. So, add a new addition to your collection with our navy t-shirt with white piping, then pair with white shorts for a nautical inspired look that’s easy to style and Instagram ready. Looking for something bold? The tiger print shirt is a standout piece and the perfect party shirt. We know you want to look and feel good, and our check tracksuit is going to be a wardrobe favourite that does just that. It’s smart enough to wear to a barbeque, coffee with friends and staycations. So, head into store and treat yourself to Kem’s new range. Trust us, you’ll want to walk away with the whole collection .

Browse here to read more about Kem's collection.