#Primania: Rita Ora X Primark
Desperately seeking festival outfit inspiration? Keep scrolling for our favourite #Primania looks from Rita Ora’s collection.
Festival season is officially in full swing and with it, the iconic outfits have begun rolling in. From headliners and celebrity styles to seeing your #Primania outfits live from the field; we’ve LOVED browsing through this year’s trending looks. Sure, wellington boots and rain jackets may have had to make intermittent appearances, but the overall vibe? Think: Cowboy Carter-inspired outfits, sheer dressing and grunge fashion. Lucky for you, our recent collection with Rita Ora ticks all the boxes…
Trending: Western Fashion
Saddle up! Western fashion is having a major moment this year and shows no signs of stopping. Also referred to on social media as ‘Coastal Cowgirl’ or ‘Cowgirlcore’, this country-chic style has become a popular look to flaunt at festivals and concerts alike. If this is your first rodeo, cowboy boots are an essential starting point. Team yours with wild-west inspired pieces such as denim, a disc belt and a cowboy hat. For an elevated take on the trend, @Bitanayeb is giving us mainstage energy with Rita’s black textured lace co-ord – we’re obsessed.
The Boho-Chic Revival
The boho look seems to be fashion’s latest boomerang trend, surging in popularity once again, since its noughties origins. Nail the nostalgic vibe with lace trims, abstract prints and sheer fabrics, for a style statement worthy of any festival outfit rotation, this year and beyond! Take notes on Rita’s metallic maxi dress: it’s designed with a figure-accentuating silhouette for fuss-free styling when worn over a seamless set or bikini. We love how @lotty_kxa wears hers with a fringe bag and crochet cardigan.
The Rockstar Girlfriend
It’s official: the grunge aesthetic is back and we’re getting major 2014 vibes. Drawing inspiration from classic indie and rockstar muses, this ‘cool-girl’ approved look is certain to turn heads in any crowd. Chunky boots are fast becoming THE festival footwear of choice and for good reason. Serving up both comfort and style, team with Rita’s lace maxi skirt or asymmetric dress for an effortless rave-ready outfit. Complete the look with a chain belt, sunglasses and a leather buckled bag – we’ll see you in the dance tent…
Don’t forget to tag us in your content using #Primania or @Primark on Instagram for a chance to be featured online!