PS Lip & Cheek tint set with open compact and brush applicator.

Skincare And Makeup

How to achieve a sun-kissed glow

The countdown to summer is on! Dreaming of your post-holiday glow? Here's how to get the look, no sun required.

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We’re manifesting it now: strolling along the beach on a balmy summer morning, sporting a golden glow. Perfection. Giving your skin a lit-from-within glow is typically created with a mix of Vitamin D and a solid skincare regime (don’t forget your SPF!) but what if we told you that you can create the effects of a lazy beach day with our makeup products? Keep scrolling for the scoop.

What is the sun-kissed makeup trend?

This beauty trend mimics the effects of a natural, sun-touched complexion, with no rays required! Think bronzed skin, softly flushed cheeks and an effortlessly natural radiance, it’s a simple yet impactful look that’ll take you from day-to-night with ease.

How do I create a sun-kissed glow?

You'll only need four products - it's easy! Scroll to see what you'll need to snap up then head to your nearest store to shop them now!

Bronzer

The key ingredient to achieving a sun-kissed glow? Bronzer. Infused with Vitamin E to soothe and hydrate the skin, our PS... Powder Bronzers include a compact mirror and mini brush that will help deliver a swipe of sunshine in seconds. For best results, apply it to places where the sun naturally hits (a.k.a. on the cheeks, nose, forehead and chin) in an upwards motion.

Bronze powder bronzer in box and open compact with brush.

Mascara

The days of only wearing black mascara are officially over. Thanks to social media trends and red carpet moments, coloured lashes are everywhere and serving up some seriously statement looks. The latest mascara must-have? Burgundy. This rich hue enhances the warmth of brown eyes and gives a striking definition to blue and green tones — perfect for those all-important golden hour pics! Team with the matching burgundy eye crayon for a bronzed, cherry-brown look. Obsessed is an understatement.

Mascara with a unique handle, burgundy eye crayon, and swatch on a pink surface.

Blush

The ultimate year-round essential, blush adds a just-back-from-the-beach glow that instantly brightens your complexion. Take notes on our new lip and cheek tints. Designed with travel in mind, our lightweight formulas deliver a sheer, long-lasting pop of colour that’s perfect for quick touch-ups. Dab onto your cheeks and lips after applying your foundation and lip balm and voila!

PS Lip & Cheek tint products, including compact and liquid versions with applicator.

Lip masks

Tie your sun-kissed glam together with a glossy lip. Keep your lip base simple with a neutral or light pink lipstick before layering our new lip masks on top. Formulated with mango seed, murumuru and shea butter, it’ll leave your lips feeling super moisturised while serving up a glass-like finish. Team with a pink lip liner for a juicy, everyday look.

Two pink tubes of lip butter mask with cream swirls next to them. Text reads "hydrate".

Love our new beauty collection? Snap, tag and share your summer glow using #Primania or @Primark for a chance to be featured online!