Say goodbye to your full-coverage foundation (for now) because the ‘no-makeup’ makeup trend is taking the beauty world by storm. From star-studded red carpets to social media feeds, celebrities and makeup influencers have been ditching heavy glam for a natural vibe that accentuates their skin, lips and eyes. Between the viral ‘glass skin’ movement and brown mascara making waves in our everyday makeup and skincare routines, this trend lets us embrace a fresh, radiant complexion, and we’re obsessed.
Looking to tap into the trend? Meet our newest PS... Sweet collection — a dreamy lineup of pink-toned setting powders, blushes, lip products and makeup accessories you need to craft your ‘bare-faced but better’ glow.
PS... Sweet makeup
Having a lit-from-within glow is key for achieving this look. Do so by applying a hydrating moisturiser and skin tint which can help promote a healthy, dewy complexion and lay the foundations of your ‘no-makeup’ makeup look. Use a concealer and a small makeup brush to help banish dark under eyes, before setting in place with our new PS... Sweet pink setting powder. Designed to lock in your concealer and brighten your complexion, this setting powder is a must-have. To use, tap a small amount of powder into the lid, dab a powder puff into the product and press it firmly into your skin for a seamless finish. Remember, with this look, less is more.
Next up, blush. Forecast to be a top beauty trend in 2025, our new PS... Sweet powder blush offers a buildable hint of colour with a luminous shine. If you love textured products, the lip and cheek balm is your go-to. Delivering a soft-focus finish in a compact design, it’s perfect for quick touch-ups on the go. Add it to your basket for just €3.
Swiping on a juicy lip oil or balm is the perfect way to finish your look. Not only are they super moisturising, but they also deliver a burst of buildable, barely-there pigment in just one swipe. If you're looking to enhance your natural pout, pick up one of our PS...Sweet tinted lip plumpers. Featuring an invigorating high-shine formula and a slight cooling sensation, team with a nude lip liner for a fuller, more defined look.
PS... Sweet beauty and hair accessories
Loving the low-maintenance life? Then you’re likely familiar with the effortless hair solutions that have also been gaining popularity recently! Heatless hair curlers have quickly become our new holy grail for achieving a voluminous, bouncy blowout by morning and we’ve just given ours a fresh upgrade... Enter: our new PS... Sweet pillow rollers. To use, simply divide your hair into four sections, roll each piece inward and fasten in a knot at the top of your head. The best part? The rollers are super soft and gentle so you can enjoy a full night’s sleep in peace. Sold.
At the end of a long day, there’s no better feeling than winding down and completing a rejuvenating skincare and hair routine. First things first: makeup removal. Begin by moving the hair out of your face using a spa headband and massaging a cleansing balm into your skin to remove any makeup and impurities. Rinse and wipe clean using lukewarm water and our reusable cleansing pads, before applying your nighttime facial serums and moisturisers.