May 15 · 7 min read
*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.
City break or tropical getaway? Wherever you’re jetting off to this summer, Kem’s latest collection will have you soaking up the sun in style. From day-to-day winning looks to smart-casual clothing for dinner dates with friends, scroll down to view Kem’s one-stop-shop of summer must-haves you need in your suitcase this season.
Whether you’re planning a weekend trip or a 7 day getaway, Kem’s collection has both stylish and practical options that will see you through those sunny sightseeing days. Our number one essential to pack? Soft padded shoes. A must-have for exploring, they can be easily paired with Kem’s polo shirt and shorts combo for a sharp look that will take you from dusk to dawn. On those unexpected chilly days, level up your look with our lightweight shacket to beat the chill. Slide on your fave sunglasses and voila! Time to capture some insta-worthy pics.
Kem Yellow Crew Neck Tee €12, Kem Lilac Lightweight Straight Leg Suit Trousers €25
Kem Navy Towelling Shirt €14, Kem Towelling Shorts €16
The weather warming up can only mean one thing… it’s time to swap your neutral colour palette for all things lighter and brighter. Looking for some guidance? Take inspo from our favourite influencers who have nailed the summertime look. Start subtle with a classic yellow tee and lilac suit trousers before turning up the heat with our abstract shirt and relaxed shorts. Summer outfit? Sorted.
Kem Abstract Short Sleeve Shirt €16, Kem Lilac Elasticated Pintuck Shorts €16, Kem White Crew Neck Tee €12, Kem Low-Top Trainers €22
Did somebody say night out? We’ve got your golden hour outfits sorted thanks to Kems collection of head-turning pieces. Wearing all black is a classic and fool-proof evening colour choice, pair Kem’s jacquard shacket and matching suit trouser for a formal yet relaxed take for your dinner date RSVP.
Kem Jacquard Shacket €40, Kem Lightweight Suit Trousers €25, Kem White Crew Neck Tee €12
Kem Crochet Pocket Shirt €18, Kem Elasticated Waist Pintuck Shorts €16, Kem Interlock Shacket €40, Kem White Button Up Shorts €16, Kem Crew Neck Tee €12, Kem Slip-on Mules €16
For low-key sundowners, sip in-style in Kem’s crochet pocket shirt, the perfect piece to pack for a beach-based trip. Co-ordinate with white trainers and neutral shorts or trousers. The finishing touch? Add a necklace to instantly amp up your look and let the games begin! Shop the full collection of Kem’s Summer edit in-store now!