Kem Autumn

Styling And Outfits

Kem’s Autumn Collection

Our latest edit with Kem is serving up the autumn staples you need to transition into the new season with ease. Scroll down for more…

Aug 21 ·

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from the prices shown in individual Primark stores.

Our menswear ambassador and TV personality Kem Cetinay is back with his new-in collection of autumn essentials. With cooler days, falling leaves and cosy nights creeping up on us, Kem’s latest work-to-weekend staples are a must-have for your plans this season. Autumn? We’re ready for you…

Light Layers

Our dress code this season? Combining comfort with style. With the temperature slowly beginning to drop, it’s time to gently ease ourselves back into light outerwear and long sleeves. Winning wardrobe staples such as shackets and overshirts are perfect for adding warmth on those indecisive weather days. An on-trend piece that goes-with-anything, allow Kem’s lightweight overshirts to upgrade your everyday ‘fit. Choose from blue, black or stone and get ready to score top points on your layering game this season.


Kem Blue Melange Overshirt €30, Kem Cargo Trousers €25, Kem White Relaxed Fit Tee €14


Kem Stone Melange Overshirt €30, Kem Cargo Trousers €25, Kem White Relaxed Fit Tee €14

Off-Duty Tracksuits

Incoming: cosy vibes. If there’s one outfit we’re putting at the top of our wish list this month, it’s Kem’s navy tracksuit. A head-to-toe combo consisting of a snug hoodie and joggers, this two-piece is set to be your new rainy-day throw-on. Whether you’re having a relaxed weekend indoors or are looking to upgrade your WFH outfit, Kem’s form-fitting tracksuit is the relaxed ensemble you need at the forefront of your leisurewear draw.

kem wears navy tracksuit

Kem Hoodie €24, Kem Cuffed Joggers €22

kem wears navy tracksuit

Kem Crew Neck Sweatshirt €20

Looking to update your workout attire? Our tracksuit looks just as good in the gym as it does in the comfort of your home! On those slightly warmer days, swap the hoodie for Kem’s sweatshirt for a sports-ready outfit that will keep you looking fresh and feeling confident during your fitness routine.

Smart-Casual Co-ords

Meet your match this season with our co-ord collection. An easy-to-wear outfit that we couldn’t get enough of this summer, Kem is bringing the statement-making styles into his new collection ready for the cooler weather. From a day in the office to late night dinner RSVP’S, be sure to effortlessly sharpen up your everyday look with our two-piece matching jackets and trousers.  


Kem wears grey coord

Kem Micro Check Shacket €40, Kem Micro Check Trousers €25

Kem wears black coord

Kem Textured Shacket €40, Kem Textured Trousers €25, Kem Black Relaxed Fit Tee €14

The Everyday Essentials

A new season calls for new essentials and there is nothing better than purchasing some fresh tees and shirts for your day-to-day wardrobe. If you’re in need of a new smart-casual piece, Kem’s got you covered with his classic go-to polo shirts. On the weekend, reach for one of our relaxed tees for laid-back aesthetic that can be elevated with some cargo trousers and white trainers.


Kem Crew Neck Tee €12, Kem Trousers €25


Kem Textured Polo Shirt €14, Kem Grey Textured Trousers €25

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