Kem Autumn

Styling And Outfits

Kem Autumn 2024: 4 Styles You Need

Combining his signature smart casual style with high-quality autumnal pieces, Kem’s got your new season outfits sorted.

Sydney Lasek
by Sydney Lasek
Browse Kem

And just like that, summer is coming to an end. While we may not be ready to bid farewell to barbeque evenings, sun-soaked days and festivals just yet, the seasonal shift brings the perfect opportunity to update your everyday wardrobe staples. Think: heavyweight basics, light layers and earthy tones – luckily for you, our menswear ambassador Kem Cetinay has ticked all the boxes in his new autumn collection.

Kem wearing black jumper, joggers and black trainers

Kem Relaxed T-Shirt

Smart casual trousers

The epitome of autumn fashion? The smart casual aesthetic. Whether you’re refreshing your office attire or heading back to university, Kem’s latest range of relaxed yet polished staples are crucial for nailing the dress code. Take notes on the jersey smart trousers, the tapered shape and soft front pleats creates a tailored look, which is stylishly contrasted with a breathable fabric and button up waistband for optimum comfort. Offering endless versatility, we love pairing ours with Kem’s button-up shirt or knitted polo neck jumper for a statement-making outfit, minimal effort required.

Kem wearing grey tailored trousers with white tee, trainers and grey open shirt

Kem T-shirts

You loved, we listened. Our bestselling Kem T-shirts are back for autumn! Serving as a reliable foundation piece for any outfit, these heavyweight, boxy fit T-shirts are crafted with both style AND longevity in mind. Available in a relaxed or slim fit, add our new colourways into your basket, for just €12!

Kem wearing boxy t-shirt and trousers
Kem wearing grey slim fit t-shirt, trousers and trainers

Premium leisurewear

As much as we’ve enjoyed rotating and restyling our lightweight summer shirts in these warmer temperatures, nothing beats the feeling of winding down in a new tracksuit. Enter: Kem’s new premium leisurewear range. Offering a seamless blend of comfort and style, our new sweatshirts, hoodies, jackets and joggers are set to become your favourite off-duty essentials. All made with high-quality fabric, cuffed details and a perfect slouched silhouette, these versatile pieces offer an easy transition from lounging on the sofa to hitting the high-street in no time. Our styling advice? Pair the hoodie with the matching joggers, then complete the look with a pair of white trainers and a crossbody bag – you can thank us later.

Kem wearing khaki tracksuit

Autumn jackets

If there’s one item that needs to be at the top of your cold-weather wishlist, it’s a lightweight jacket. The ultimate ‘throw-on-and-go’ piece that can be styled with any outfit, they’re essential for this unpredictable weather period. The classic zip-up styles in this collection are great all-round options but if you’re looking to seriously upgrade your outerwear rotation, reach for Kem’s pinstripe or Harrington jackets. Both designed with a collared neck, spacious side pockets and earthy autumnal tones, they’re ideal for wearing when the temperature begins to drop.

Man wearing pinstripe buttoned jacket and trousers
Kem wearing a grey zip jacket, grey trousers and white trainers

Love Kem’s Autumn collection? Snap, tag and share your looks using #Primania or @Primark on Instagram for a chance to be featured online!