Kem’s Spring Co-Ords
Kem is back and better than ever for 2024! Keep scrolling for elevated basics, must-have jackets and his new-in sports range.
PSA: Lighter days are almost upon us, and we CANNOT wait. From sunny city breaks to the return of major outdoor field sports, we’re ready to ditch our puffer coats and invest in some new mid-layers in time for the (slightly) warmer season. While giving your wardrobe that much-awaited spring clean may not always be easy, our menswear ambassador Kem Cetinay is serving up the timeless and on-trend shades and styles you need for your everyday outfit rotation. Keep scrolling for the scoop...
Kem Black Hoodie €24, Kem Black Jogger €22
Kem’s Smart Separates
The epitome of spring/summer styling? A button-up shirt. A must-have for smart-casual and statement-making looks, Kem’s new-in shirts will see you through all your work and weekend outfits. Available in khaki and cream, mix or match with Kem’s smart trousers for a dapper day-to-night look. Feeling the chill? Slide on our bomber jacket or shacket (the ultimate transitional outerwear pieces!) to complete your 10/10 outfit.
Kem Pleated Shirt €18, Kem Pleated Trousers €25
Kem’s Leisurewear and Tees
Although we’re currently manifesting those sunshine-filled days ahead, it’s important to note that rain is forecast for spring. Therefore, laid-back leisurewear is key. Think calm neutral sweatshirts, cosy hoodies and pintucked joggers, Kem’s elevated basics are designed with smart and on-trend detailing that’ll instantly refresh your off-duty attire.
Kem Navy Woven Shacket €40, Kem Woven Cargo Trousers €25, Kem Blue Crew Neck T-Shirt €12
Nothing says “it’s finally warm outside” more than wearing a fresh t-shirt. An essential drawer staple that can be grabbed and paired with ANY outfit, Kem’s relaxed-fit tees are not to be missed from your next Primark haul. Tip: radiate some serious ‘90s laid-back vibes by pairing them with an oversized jacket, relaxed-fit jeans and a silver chain. You won’t regret it.
Kem Relaxed Fit T-Shirt €12, Kem Interlock Trousers €25
Kem Textured Bomber Jacket €40, Kem Grey Crew Neck T-Shirt €12, Kem Interlock Trousers €25,
Kem Sport
Introducing the newest addition to Kem’s collection: Kem Sport! Made with performance, comfort and durability in mind, his new activewear range will take you from your sofa to the track with ease. From performance-stretch sweatshirts to joggers and preppy polo shirts (hello, tennis court vibes), all you need is some neutral-coloured trainers to step up your style. Luckily, Kem’s colour-block trainers have got you covered. Run, don’t walk.
Kem Sports Polo Shirt €18, Kem Sports Joggers €22