Mens summer shorts, shirt and tees

Styling And Outfits

5 Summer Hero Buys

Refresh your wardrobe in time for summer with our hit list of affordable clothing and accessories. Keep scrolling for the scoop…

Men’s New Arrivals

Warmer weather has finally arrived, and we only have one thing on our mind. Summer. The season of festivals, sun-soaked holidays and regular barbeques? We can’t wait. Bring on the linen shorts, smart-casual shirts and stylish co-ords, we’re serving up a checklist of best-in-class clothing that’ll suit any occasion scheduled in your calendar.

Men wearing trousers, shorts and vest

Short Sleeve Shirts

If there’s one item you need at the top of your summer wishlist, it’s a short sleeve shirt. From statement-making button-ups to crochet (yes, the offbeat knit trend is BACK), we’ve got the smart-casual line-up you need for work and weekends. Take notes on our black textured polo shirt: it’s breathable, designed with a relaxed fit AND an open Cuban collar. Name a better shirt, we’ll wait…

Man wearing a black crochet shirt, jeans and sandals
Man wearing a crochet shirt

Casual Co-Ords

Too many plans and not enough outfits? Enter: our affordable co-ords. An effortlessly stylish head-to-toe look that can be dressed up or down, worn together or styled separately, it’s perfect for last-minute holiday packing. This summer, linen is top of our list — just imagine wearing our breezy two-piece shirt and shorts while taking a stroll on the beachfront. Teamed with a classic white vest, and sandals, it’s a match made in hot weather heaven. Learn how to care for linen fabrics in our Linen Care Guide.

Man wearing a blue co-ord

Summer Shorts

Gone are the days when shorts were a school uniform throwback. With a range of lengths and cuts trending over the last few seasons, they are an indisputably strong style choice that’ll see you through this summer and beyond. Featuring freshly revived cargo shorts and beach-ready Bermuda shorts, as well as classic denim, we have a variety of options to choose from in oversized, relaxed or slim fit.

Men wearing shorts, sandals, shirt and tees
Man wearing shorts, vest and shirt

Lightweight Jackets

While we’re currently manifesting daily blue skies and sun-soaked spells, let’s not forget about those unpredictable weather forecasts. Rain or shine, a lightweight jacket will be your saviour when you need a layer of protection against the elements (not to mention the ideal cover-up for those late-night brisk barbeque sessions!) Our go-to? A forever favourite, our versatile wardrobe hero, the trusty denim jacket will never let you down – bonus points earned for wearing double denim.

Man wearing a denim jacket and jeans

Laid-Back Loungewear

All packed and ready for your summer getaway? Whether vacation or staycation, it’s time to plan your travel outfit. Relaxed fits are essential for day-long comfort, so look no further than our Future Projects leisure range in earthy neutrals. Fresh, muted tones and slouchy yet well-cut shapes that exude quiet luxury.

Man wearing hoodie, shorts and trainers
Man wearing t-shirt, cap, joggers and bag

Love our new products? Snap, tag and share your looks using the hashtag #Primania or @Primark for a chance to be featured online!