Get To Know: Stacey Solomon
From her much-loved Primark kids' ranges and new season picks to life as a brand ambassador. Keep scrolling for more!
Welcome to your hub for all things Stacey Solomon! As one of our longest-standing ambassadors, with two Primark womenswear collections and nine Primark kidswear ranges, it’s not a coincidence that people flock to stores to snap up a slice of Stacey!
Loved for her openness, warmth and witty sense of humour, Stacey is the queen of Tap to Tidy. Her organisation, crafts and upcycling hacks have become a social media phenomenon with 6 million Instagram followers.
Stacey Solomon stars in Stacey & Joe, a six-part reality series that premiered on BBC One and iPlayer in April 2025. The show offers an intimate look at her life with husband Joe Swash, their five children, and a host of pets at their Essex home, Pickle Cottage. She also presents BBC One’s Sort Your Life Out, an award-winning TV show which helps families transform their homes with life-changing declutters. A huge success, the pilot alone was watched by four million people and the show was nominated for a BAFTA.
Reese Witherspoon’s production company Hello Sunshine launched its first UK project, Renovation Rescue, in partnership with Channel 4, with Stacey as the host. The DIY series debuted in April 2024. Stacey also continues to be a member of ITV’s Loose Women panel.
In 2021, Stacey released her #1 Sunday Times Bestseller Tap to Tidy which became the 7th fastest-selling non-fiction book of all time. Her bestselling follow-up, Tap to Tidy at Pickle Cottage, was packed with the genius DIY tips she’s learned while renovating her family’s forever home.
As a mum of five (little ‘pickles’), Stacey’s family has grown throughout her partnership with Primark, with her wealth of personal experience playing a big part in creating sell-out kidswear collections.