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Stacey Profile

The Lowdown

Get To Know: Stacey Solomon

All the info on her much-loved Primark kids ranges & site picks, to life as a brand ambassador. Keep scrolling for more!

Oct 11 · 6 min read

Welcome to your hub for all things Stacey Solomon! As one of our longest standing ambassadors with two Primark womenswear collections and a whopping six Primark kidswear ranges under her belt, it’s not a coincidence that people flock to stores to snap up a slice of Stacey!

Best known as a member of ITV’s Loose Women panel and the ‘Queen of Tap To Tidy’, Stacey rose to fame on social media as her organising and crafting hacks became an online phenomenon. This led to the #1 Sunday Times bestselling book Tap To Tidy, the predecessor of Tap to Tidy at Pickle Cottage and a presenting role fronting BBC One’s organisational show Sort Your Life Out.

Stacey Profile AW23

As a mum of five, Stacey’s family has grown alongside her number of collections with Primark which means that her wealth of experience has led to sell-out ranges of body confidence-inducing womenswear, practical kids feeding homeware products and carefully designed kidswear pieces.

Speaking on her latest AW23 kids collection, which features sizes ranging from newborn to mid-teen sizing (perfect for every pickle!) She said: 

“I’m so excited to be launching my Autumn/Winter collection with Primark! My kids are always the inspiration because I want fabrics that look good, but most importantly, textures that feel good for them. We have created pieces that can be shared between siblings and handed down, which I absolutely love. And the collection also offers lots of more sustainable choices with all clothing made using recycled or more sustainably soured materials.”

 With six Primark collections to her name, she admitted that picking her favourite pieces is never an easy job, but confessed that she has a soft spot for these three AW23 styles:

“The Fair Isle jumper, cosy borg jacket and sherpa-lined clogs are my absolute favourites. All the pieces are designed to keep the kids snuggly and comfortable in the winter months, whether they are playing outside or watching movies on the sofa.”

Scroll down to discover BTS content from her recent kidswear collection, and our back catalogue of Stacey features!