Stacey Profile SS23

The Lowdown

Get To Know: Stacey Solomon

From sell-out kids ranges to her top Primark picks & lowdown on life as our brand ambassador? Keep scrolling for more info!

May 1 · 6 min read

Welcome to your hub for all things Stacey Solomon! As one of our longest standing ambassadors with two Primark womenswear collections and a whopping five Primark kidswear ranges under her belt, it’s no stroke of luck that people flock to stores to snap up a slice of Stacey!

Best known as a member of ITV’s Loose Women panel and the ‘Queen of Tap To Tidy’, Stacey rose to fame on social media as her organising and crafting hacks became an online phenomenon. This lead to the #1 Sunday Times bestselling book Tap To Tidy, the predecessor of the newly released Tap to Tidy at Pickle Cottage and a presenting role fronting BBC One’s organisational show Sort Your Life Out.

Stacey Profile SS23

As a mum of five, Stacey’s family has grown alongside her number of collections with Primark which means that her wealth of experience has led to sell-out ranges of body confidence-inducing womenswear, practical kids feeding homeware products and carefully designed kidswear pieces.

Speaking on her latest SS23 kids collection, which features sizes ranging from newborn to mid-teen sizing (perfect for every pickle!) She said:


I’m so happy to be back with such a fun collection with Primark! This range was inspired by citrus fruits – the bright colours remind me of fresh, sunny new seasons. The matching citrus swimming shorts and white linen towelling pieces are my absolute favourites. I’m a firm believer that we shouldn’t buy things for kids to wear once and never again. When your pickles have outgrown this collection, I’d love for people to pass them onto family and friends where they can.”

Scroll down to discover BTS content from her recent kidswear collection, and our back catalogue of Stacey features!

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