Janvi Thanki

Janvi Thanki is a Digital Content Editor at Primark, where she combines SEO strategy with creative storytelling to craft content that connects. Before joining the team, she worked as an SEO writer in the Middle East for leading brands including Bloomingdale’s and Mamas & Papas, and contributed to Harper’s Bazaar Arabia, Cosmopolitan Middle East, and Fast Company Middle East.

With a background rooted in search optimisation and lifestyle writing, Janvi enjoys creating helpful, inspiring articles that span fashion, beauty, home, and travel — everything that makes everyday life feel a little more stylish and intentional. Her approach is guided by curiosity and structure, ensuring every piece she writes feels both purposeful and aligned with Primark’s values.

Outside of work, Janvi loves reading mystery thrillers, dancing to Bollywood songs, and singing Taylor Swift tunes in the shower.