Introducing: PS... Pro
If you haven’t already noticed the buzz of excitement rippling through the beauty blogosphere, allow us to introduce our brand new line of premium beauty products: PS... Pro. The Pro range aims to fill the void between high-end and high-street cosmetics, providing all our beauty-loving babes with amazing products at amazing prices…
Ticking off all the cult items every make-up maven could need, our Pro range isn’t just super affordable, it’s way up their with all your current make-up bag faves. From lip treatments to colour-correcting saviours, these premium cosmetics are hot stuff right now. So, before you hit stores, check out the full range below, and don’t forget to run your eyes over our PS... Pro store directory, to ensure you know where to head to get your hands on these absolute beauts.
Mattifying primer, illuminating primer, miracle primer €5
Mascara €3.50, eyebrow pen €3, eyeliner corrector €3, graphic eyeliner €3
Anyone who knows a thing or two about perfect make-up application knows the importance of a good primer. Our Pro range doesn't just have one... or two. Yep, we have THREE, and we are swooning over all of them! Whether your goal is mattifying, illuminating, or simply smoothing skin, each of these wonder-workers will be on your side. Look to our matte-providing base if you've oily skin, or dab on some illuminating primer to even out combination skin. Think you’re somewhere in between? The miracle primer will be your best pal.
If eyes are the windows to the soul, then surely your eye make-up is the metaphorical equivalent of designer drapes? The Pro line has some unbelievably good eye products. From magic correctors, which make cleaning-up cat-eye flicks a doddle, to amazing eyebrow pens you’ll fall in love with, our peeper primping pens are on point! Looking for a new mascara? Bat those lashes right this way – at just €3.50, our high definition formula is a real eye opener.
CC Concealer € 3.50, miracle pencil €3, CC conceal palette €5
With all the BBs and the CCs, today’s breadth of beauty isn’t always as clear as ABC. Well, it’s Primark to the rescue, as we’ve got the deets on all the letters you need to create the perfect complexion...
A. Our pastel green long-wear colour correcting concealer (AKA CC concealer), might look scary, but the redness-reducer is a heaven send. Dab under eyes, and on red cheeks to calm and even out complexions.
B. In other colour correction news, our CC concealer palette is literally flying out of stores. Use the perfect all-rounder to balance discolouration, contour, and conceal. Best of all, the lightweight, creamy formulas can be blended easily, to create shades for most skin tones.
C. Finally, we have an amazing one-pencil-wonder - our miracle pencil. This pale concealer will brighten eyes when applied on the inner corners, define brows when used as a contrast liner, and will also make lips pop when used around the natural contours of your pout. See what we mean about miracles?!
Now you’ve prepped your skin to perfection, you can get to the foundation application! Pro boasts five great shades, adapted from our all-time best-selling tones in our existing PS... range. We’re in love with the sleek packaging and bottles, which will add a chic touch to any beauty-lover’s dressing table.
The dermatologically tested, mineralised formula is liquid, but with all the benefits of mineral powder foundations. Ours has NO additives, chemical dyes, binders, or preservatives – nasties that can lead to a less-than-flawless finish.
Finally, our long-wear foundation features titanium and zinc oxides, which have light-reflecting properties (that’s a radiant glow, to you and me!), natural SPF15, and are also anti-inflammatory.
Finishing powder €5
Once your base is set (primer, concealers, colour correctors, foundation…), lock your look down with our finishing powder. The translucent, lightweight, and ultra-fine powder works for all skin tones to mattify skin and set foundation for longer-lasting wear.
Universal lipliner €2.50, lip primer €5, lip scrub €3.50
The final cherry on the top of any look has to be the lips, right? Whether you’re going neutral and nude, or bright pink and poppy, you should know that it’s all about that base. We’ve got a three-step ritual that will give you a perfect pout, with or without lipstick.
Start with our luscious lip scrub, which contains sugar to exfoliate, and Vitamin E and almond oil for extra hydration. Move on to the Pro lip primer, which is a transparent base coat, ideal for smoothing out lips and creating the perfect blank canvas for lipstick. Finally, if you’re looking to make your lips pop, use the universal lip liner to emphasise and define lips -with or without the addition of lipstick this little saviour is amazing!
Lip pencils are great, but do you know what’s even better? A lip pen! These felt-tipped babies are a dream to apply, and come in four shades, specifically created to pair immaculately with our lipsticks. The extra-fine tip also makes precise application simple as pie!
Our PS... Pro range also has your new favourite lipstick… say hello to the Rich Colour Lipstick. The range has five beautiful shades, and we have to say, they are all irresistible (we’ll take one of each!).
Take your pick from Ironic Nude, Provocative Pink, Boudoir Pink, Midnight Crimson or Hollywood Red. The satin finish glides on with ease, thanks to its non-drying formula and a cheeky splash of Vitamin E.
The final piece of ammunition in our beauty arsenal, is the PS… Pro Ultra Shine Lipgloss. The three shades are super-sleek, and can be layered over lipstick, for buildable colour and lasting shine. Depending on your mood, the three colours at your disposal are Supermodel Nude, Bombshell Pink, or Femme Fatale Red…
Looking amazing, right?! We are in LOVE with our new selection of premium goodies, and have been finding excuses to go out so we can glam up! We can’t wait to see all the looks our Primark fans create, so whatever you do, don’t forget to upload them to Primania.