Frequently Asked Questions
What is FWD TH!NK?
The purpose of FWD TH!NK is to unlock the best ideas in the business, through creating a collaborative, idea driven culture for our colleagues, ensuring each individual is provided a platform and an opportunity to have their ideas heard and recognised.
Is it compulsory to participate?
No! FWD TH!NK is absolutely voluntary to participate in.
What’s in it for me?
This is an opportunity to explore your creativity and imagination. If successful you can experience the behind the scenes journey of creating a product from start to finish. We will be recognising and celebrating colleagues with winning ideas on a global platform.
How do the FWD TH!NK campaigns run?
There are two types of campaigns:
'Always On' - This challenge is always open to idea submission. Ideas are constantly being reviewed and intermittent winning ideas identified.
'Time-Bound' - these are campaigns that are open to Idea submissions for a limited period. Once closed, the review process commences to identify winning idea(s).
What are the terms and conditions for participating in a FWD TH!NK challenge?
Please read the T&Cs as well as the Privacy notice here.
Can I have a brief overview of the journey of a submitted idea?
1.Idea Submission
Ideas are received and reviewed by the FWD TH!NK Innovation team.
2.Review
Once passed the qualifying stage, the ideas will be reviewed by Specialist Reviewers, who are experts related to the challenge.
3.Identify Winning Idea
Following the Review stage, the experts and the FWD TH!NK team will collectively identify the winning idea(s).
4.Communication
The FWD TH!NK team will be in touch with the owner of the winning idea(s) to discuss how we make your idea a reality.
5.Celebration:
This stage is all about you! It's time to celebrate and recognise your amazing winning idea across the business.
I cannot authenticate with my Primark email address or Primark Identity
If you need a Password Reset, click HERE and follow the instructions
If your Identity is Dormant (Not been used in 6 months), click HERE and follow the instructions.
If you do not yet have an Identity created (e.g. new starter) OR started the process but did not complete it, click HERE and follow the instructions.