Woman in a red set

Style Trends

3 Timeless Classic Looks To Shop Now

Get ahead of the heat with practical picks that check the trending box for SS24 and beyond.

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Nailing a chic wardrobe can be complicated when it's cold out, but staying cool and comfy when it's sweltering is a different challenge. Struggling to snap up affordable trending pieces to repeat and rotate? Here come: The Edit. Use our handy store list to find your nearest participating location.

Woman holding a black bag

Linen Summer Style

We all know a wardrobe winner when we see one, right? Chic and oh-so comfy, our 100% linen looks will fast become firm faves for summer styling. Our lightweight linen shirt and short set has endless outfit potential.... For easy-breezy practicality, pair with a tank or solid tee, a our footbed sandals and a crossbody bag. Style over swimwear for max versatility with mini luggage space.

Woman in a coral set
Woman in a red set

The same rules go for our 100% linen suit we’ve skipped the trending siren red, opting for an opulent alternative for our blazer and Bermuda shorts set. Just add loafers for the perfect office vibe, or elevate with heels and gold accessories for a chic summer wedding look.

Woman in a white midi dress

The search for the perfect 100% linen summer dress is over... Neutral color, midi length, with a scoop neckline and thick straps — what’s not to love? We're wearing our with wedge sandals and a clutch, but we’d love to see how you’re styling yours... Share pics with #Primania for a chance to be featured online.

100% Cotton Dresses

Never underestimate throw-on-and-go dresses as great summer styling essentials. Creating a look is the last thing on your mind when the heat hits — that's where our 100% cotton dresses come in. Lightweight, floaty (and featuring pockets!), you’ll wonder what you did without it. They come in black and white, so pair with a similar palette of shoes and accessories. Or add a color pop or print to contrast.

Woman in a white maxi dress
Woman in a black maxi dress

Long Summer Dresses

Having a curated collection of summer dresses guaranteed to crack all dress codes is something to shout about. Every summer vacay packing list needs a T-shirt dress. Cinch at the waist and wear with heels and statement earrings for evenings. Then wear loose with bikinis, denim shorts and flip flops for a beach day. Summer maxi dresses, like our jersey column dress and V-neck pintuck piece, are perfect for day-to-night, casj-to-dressy plans. You can’t go wrong with statement sunglasses and an oversized tote for practicality and polish.

Woman in a brown dress
Woman in an ivory shirt dress

Searching for special occasion summer style? (Shoutout to all of you scrolling for the best wedding guest dress...). Our head-turning handkerchief hem dress is the answer.

Woman in an orange dress