PRIMARK
Kem with cordless trimmer

Skincare & Makeup

Introducing... Kem Cuts

Step up your self-care routine with Kem’s first grooming collection, featuring skincare, beard and body care and hair styling must-haves.

May 10 · 9 min read

As a professional barber, Kem Cetinay has used his years of experience to help create a capsule collection of grooming game changers. Head in store to shop the Leaping Bunny-accredited products, from skincare and haircare to accessories and electricals.

Haircare Heroes

Lockdown forced us to take hair matters into our own hands,with with frantic how-to searches and questionable fades. But don't worry, we’re here to help you replicate your salon style for real, from the comfort of your own home.

Kem with styling gel

Kem Cuts Styling Gel 150ml $5

Style hacks: for light hold go for our styling cream, and for medium hold, our fiber paste. The strongest hold comes from our matte clay, which also gives instant texture and fullness for an effortless soft hair look.

Summer's almost here, and our Sea Salt Spray is sure to sell out for those who want added texture and thickness with a light hold and matte finish. Think hassle-free beachy hair without all the packing.

Barber-Quality Beard Care

Giving you a relaxing, salon-style experience was top priority for this collection. And what ingredients are more calming than CBD? CBD has a variety of skin benefits known to calm and soothe, making it the perfect ingredient for some at-home TLC.

Kem holding shaving gel

Kem Cuts CBD Shave Gel 100ml

Kem Cuts Products

Kem Cuts CBD Beard Balm 70ml $5, Kem Cuts CBD Beard Oil 50ml $4.50, Kem Cuts CBD Face Mask 100ml $4.50, Kem Cuts CBD Lip Balm $3

Start your routine with our sandalwood and eucalyptus scented CBD Shave Gel, suitable for all skin types. It conditions and hydrates for a smooth, comfortable shave.

Next up: unruly beards, we're lookin' at you... With its non-greasy, fast absorbing texture, our CBD Beard Balm provides hold while conditioning the beard hairs. Finish with our CBD Beard Oil for the ultimate facial hair TLC.

Men's Skincare Must-Haves

Besides great beard products, Kem’s collection features a CBD Face Mask, Lip Balm and Moisturizer to soothe you and your skin. Our CBD Face Mask is designed to calm the skin and reduce oil production while helping relieve stress and anxiety.

Kem wearing face mask

Vitamin C-filled mornings top our list (and no we’re not talking about orange juice)... Kem's Energizing Face Wash is packed with Vitamin C, hyaluronic acid and caffeine to hydrate and refresh the skin, while the citrus scent will snap you out of your sleepy state.

Grooming Accessories & Electricals

Get barber-quality grooming on a budget with our must-have brushes, tools and electricals. With three heat settings, two speeds and a cool shot function, the hairdryer is an absolute essential, along with our Cordless Hair Trimmer featuring 100 minutes' usage time. Perfect for last-minute plans.

Kem with cordless trimmer

Kem Cuts Cordless Beard Trimmer

Hairdryer

Kem Cuts Hairdryer

Stock up on all the hair styling must-haves, from our wide-tooth comb and grooming kit for wet hair trims and tangles, to the styling and blow-dry brushes perfect for finessing your signature look.

Kem Cuts Products

Kem Cuts Energizing Shower Gel 500ml $4, Kem Cuts Toiletry Bag $7, Kem Cuts Tortoiseshell Styling Brush $3, Kem Cuts Blow Dry Brush $3, Kem Cuts Wide Tooth Styling Comb $2, 2-Pack Kem Cuts Headbands $2, Kem Cuts Beard Styling Comb $2, Kem Cuts Energizing Face Wash $4, Kem Cuts Sea Salt Spray $5, Kem Cuts Styling Cream $5


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