Primark Presents: Kem
Here’s everything you need to know about Kem and his latest Primark collection, featuring BTS content, interviews and more…
Say hey to our Menswear Ambassador, Kem Cetinay. Famed as the star standout and winner of UK Love Island 2017, Kem's taken his barbering roots and his mom’s tailoring influence to move into fashion and men's grooming. Primark's proud of our collabs with Kem on several bestselling menswear collections since 2017.
Kem’s summer collection was a savior for shoppers giving their vacay wardrobes a refresh. And now his new fall/winter looks have you covered for the cold days on the way. Inspired by his own signature dressy-casual style, the collection has lots of great looks for your work and weekend style. Think on-trend jackets, premium leisurewear and classic basics – including a restock of his bestselling heavyweight tees.
Kem has also been a (really valuable) asset in the yearly Soccer Aid for UNICEF charity games. Primark has a long-standing partnership with UNICEF. Kem’s involvement, with his ambassadorship and great eye for menswear, have helped Primark suit up the two teams of celebrity and ex-soccer stars for the big game.
In July 2024 Kem became the new host of The Capital Weekender, a weekend segment show for the UK hit radio station Capital FM.