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Skincare & Makeup

Jena Frumes Loves PS…

Have a sneak peek at our exclusive beauty collab with model and social media star Jena Frumes. Known for her everyday glam beauty tutorials, we’ve teamed up with the Insta-sensation to create a must-have collection packed full of sizzling sunset shades – perfect for recreating her coveted glow!

Jodie Spragg
by Jodie Spragg

The Jena Frumes Loves PS… collection: perfect for lovers of luxe everyday looks. Our eyeshadow palettes feature neutral shades like taupe and terracotta combined with subtle golden shimmers – perfect when you need some added sparkle. Fully accredited by Cruelty Free International and vegan friendly, the collection fits perfectly with Jena’s wildlife-loving lifestyle too.

Jena Frumes
Models wearing Jena Frumes Primark makeup

Jena Frumes: PS… Look Book

Love Jena’s signature bronzed makeup look? pick up the Jena Frumes Loves PS… Look Book. It's a covetable full-face makeup set with everything you need to copy Jena’s style: from volumizing mascara to rose gold eyeshadows and nude lip glosses, so you can get that Insta-worthy pout.

Jena Frumes Look Book

Jena Frumes PS... Look Book

City Safari Highlight and Contour

Every Insta beauty star knows the importance of a clever contour and dazzling highlight – so Jena’s City Safari Highlight and Contour face palette is key. Use the matte bronze shades to contour your cheekbones, applying the golden highlight above. Brush the beautiful blush hues on the apples of your cheeks.

Jena Frumes contour palette

Jena Frumes City Safari contour palette

Jena Frumes Lip Kits

Jena Frumes lipstick kits, Jena Frumes lip crayons

Jena Frumes

Jena Frumes priming serum, Jena Frumes fixing mist

Jena Frumes eyeshadow palette

Jena Frumes eyeshadow palette

Jena Frumes
Jena Frumes