Pride Beauty

Skincare & Makeup

4 Bold Pride Beauty Looks

Celebrate love, inclusivity and individuality this month with our colorful collection of makeup must-haves. Scroll for more...

Browse Pride

PSA: Pride month is here! Bring on the rainbow-filled parades, bright Pride outfits and ultra-positive vibes – we’ve been counting down the days since last June... Whether you’re an ally or part of the LGBTQI+ community yourself, it’s time to celebrate the joy of living authentically every day, whether that’s low-key or loud.

Group of models in Pride clothing

That said, Pride is the perfect opportunity to go all out with your makeup. Whether it’s with bold eyeshadow, jazzy nails or stunning accessories, we’ve curated a collection of mood-boosting beauty products to make you stand out from the crowd. Happy Pride!️‍

Face

Creating a radiant base is the perfect place to start for your Pride makeup. The PS... Prep + Perfect Glow Cream Illuminating Primer goes hand in hand with our PS… Pro Airbrush Foundation to create a dewy, long-lasting glow. Love is well and truly in the air, and adding a soft flush to your cheeks with blush creates the perfect rosy glow for Pride and beyond (hello, summer makeup!). Blend along your cheeks, nose and the high points of your face before drenching your cheekbones with iridescent highlighter. The brighter, the better...

Model in open shirt, white tank
Pride cleansing pads

Wipe away your makeup with our new reusable Pride Cleansing Pads in five fun colors. Stash in your beauty bag for easy removal of your awesome celebration looks. Learn more in our Reusable Cleansing Pads guide.

Eyes

Rainbow cut crease? Gold shimmer eyelids? Colorful winged eyeliner? Neutral eyes are not on the agenda for this month, and we have the Pride-worthy eyeshadow palettes you need for your makeup bag refresh. Take your pick from our vibrant mattes and dazzling shimmers, buffing onto your eyelids and blending in each color seamlessly. Next, apply a colored eyeliner along with full, voluminous lashes to bring some serious drama to your look. The final touch? It has to be face gems, of course... Take some tweezers and eyelash glue, and carefully stick each gem onto your eyelids, brow bone and temples. Jaws? Dropped.

Model in glittery eyeshadow, Pride T-shirt, bucket hat

Lips

If you’ve ever wanted to create a statement-making lip look, here's your chance. Say “THIS IS ME” loud and proud with our super sweet vibrant lip glosses. Delivering a mesmerizing color pop with a silky-smooth feel, our compactible lip products are the perfect handbag pick for reapplying on-the-glow. Add a playful touch with sequins or glitter – we’re obsessed with the PS… Pro Lip Glaze and Shimmer duos for creating a gorgeous finish.

Model in pink eye makeup, glittery lip gloss
Models in Pride T-shirts

Nails

Got your makeup and pride outfits nailed? Let’s give those nails a multicolor makeover, too. To help you wave your LGBTQI+ flag with extra confidence, take your pick from our bright, bold and oh-so beautiful nail polishes and faux nails. We all know it's hard picking one just color for your nails – why not unleash your fierce uniqueness and have 'em all? Looking for something more subtle? Rainbow tips are *chef’s kiss*. The possibilities are endless…

Model wearing the pride flag around her head

Our Charity Support

Our celebration of Pride goes beyond symbolic gestures: this year, we’re proud to pledge almost $200,000 to various charities throughout Europe and the US – all dedicated to supporting the community as we work towards a future where everyone can express their true identity and feel seen, heard, and understood. We'll also donate another $125,000 to our long term charity partner, ILGA World, as they press forward to advance equity and equality for LGBTQI+ people everywhere. This will be our biggest donation in a single year to LGBTQI+ charities, and takes our total contribution to $1.25 million since 2018.

Love our new products? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online! Get experimental, embrace your creative vibe, let your looks reflect how they feel on the inside – this June and beyond.