Sydney Lasek 

Sydney Lasek is a Digital Content Assistant at Primark, where she covers everything from the latest menswear and beauty trends to in-store innovations and user-generated content. With a joint honors BA in Multimedia Journalism and Marketing Management from the University of Northampton, plus a background in fashion retail, Sydney has a keen eye for identifying the latest viral must-haves and curating content that resonates with every kind of Primark customer.

Sydney fronts Primark’s beauty and menswear content, writing about everything from bronzing drops to backpacks. She also keeps tabs on our UGC via Primania, spotting the latest viral Primark must-haves. When she’s not typing away, you’ll find her downtown, soaking up the city centre vibes (with a sweet treat in hand, of course), or lost in a good book.