Winter Beauty

Skincare & Makeup

How to take care of your skin this winter

Update your everyday routine with our soothing skincare products

Browse Winter Skincare

Winter's a great excuse to cozy up and layer on knitwear. But sudden harsh changes in temperature can wreak havoc on your skin. Freezing gusts with low humidity can impact your skin’s moisture levels. And thick clothes can trap sweat and oils, leading to blemishes and a buildup of flaky skin. So switching your skincare routine to combat the cold is essential.

Winter Skincare

Keep scrolling for our guide to keeping your skin happy and healthy this season.

What skincare ingredients are key for winter?

Hydration is essential for maintaining a healthy skin barrier, making ingredients like hyaluronic acid a must-have in your routine. Have sensitive skin? Niacinamide will help calm redness and can be combined with moisturizing shea butter and aloe vera products to soothe irritation and dry patches on your face and body. Skin looking lackluster? Add Vitamin C to your routine to brighten your complexion effortlessly.

Hyaluronic serum
Model using cleansing tool on her face

Winter skincare hack: simple steps to add to your routine

1.     Use a gentle cleanser

The best winter cleansers? The ones that help retain your skin barrier. While it's important in winter to remove the buildup of products and dead skin, overusing harsh facial scrubs can strip your skin of its natural sebum, leaving it vulnerable to dryness and irritation. Grab gentler picks like milk, oil or balm cleansers that clean effectively while maintaining hydration. For best results, rinse with lukewarm water and our reusable cleansing pads. A skin-friendly, reliable routine? Yes please.

Cleansing wash, vitamin E serum and cleansing butter

2.     Moisturize, moisturize, moisturize!

The frosty winter air calls for adding heavier, richer moisturizers to your routine. The secret to keeping your complexion soft and supple all day long, it’s a must for your morning, nighttime and pre-makeup routines. Designed to revitalize, replenish and restore your skin, the PS... Pro hydration cream absorbs instantly, leaving a healthy, long-lasting glow. The cherry on top? It has an SPF 15 (yes: you need to apply sun protection, even in winter).

Serums are also a winter essential. Used alone or before applying moisturizer, our new PS… Skin serums have a variety of concentrated ingredients to target any needs and concerns and protect your skin. After cleansing, use the dropper to apply a few drops onto your fingertips, then gently massage onto your face in circular motions.

Hydration cream
Vitamin E serum

3. Apply nourishing lip treatments

The most inconvenient winter skincare woe? Chapped lips. The ultimate remedy to soothing cracks and fine lines, a lip balm instantly nourishes your lips in just a few swipes. And our tinted picks add a fresh pop of color for your everyday look. For effective results, exfoliate your lips during your nighttime routine with a gentle lip scrub, then apply our PS… Pro peptide lip treatment and mask. Trust us: you’ll have hydrated, plump lips in no time.

Love our skincare products? Snap, tag and share your routine using #Primania or @Primark for a chance to be featured online!