Blush Guide

Skincare & Makeup

Your Guide to Blush

The secret to getting a rosy flushed-cheek glow? The perfect blush. Scroll down to find yours…

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

There’s no denying it: blush has taken the spotlight in the beauty industry this year. From viral TikTok beauty trends to endless celebrity inspo, we’re obsessed with this mood-boosting must-have. Finding the perfect blush can be tricky. But our beauty collection has a wide variety of affordable blushes for your makeup bag. Not sure where to start? Keep scrolling for our guide on how to find your true match.

Cream Blush

PS Sweet Talk Cream Blush

How To Find Your Perfect Blush Shade

Unfortunately blush isn’t a one-shade-suits-all product. Discovering the perfect color for you depends on your skin tone, undertone and your overall desired finish. With so many different colors and shades to pick from, you can easily express your artistic side by creating different makeup looks. Prefer something a little more subtle? Check out our list of blush shades for each skin tone.

Powder

Blush For Fair Skin

  • With lighter skin tones, it’s important to choose a soft blush shade to prevent an overpowering flush. Blending a semi-sheer baby pink into the apples your cheeks will create a radiant, dreamy wash of color that can be built up to reach your desired look. Pretty pink cheeks? Yes please.

Blush For Light To Medium Skin

  • Looking for a blush that will give you a flush of color while maintaining your post-vacay tan? Go for a shade that has a blend of brown and golden undertones. Not only will it add a pop of color to your complexion, but it will emphasize that just-been-sun-kissed glow by adding a slight contour to your cheekbones.

Blush For Olive To Tan Skin

  • If your skin has olive or yellow undertones, an apricot or peach blush will help balance your warm complexion without creating a muddy effect on your makeup. Peach not your color? Select a cool rose shade instead for a berry hue that will leave you with a flattering, luminous look.

Blush For Dark Skin

  • Going for a blush with a bolder shade is perfect for getting an ethereal glow. Tapping vibrant colors like berry red or hot pink into your cheek will give you a pop of high pigment while enhancing the richness of your complexion. We love it.

Now you have your perfect shade, let’s talk formula. In recent years, blush has had a SERIOUS upgrade in the beauty industry. No longer are we limited to only using powdered pigment: cream and liquid have swooped in and stolen the spotlight. However, the formula you choose should be based on your skin type, texture and makeup style. Read on for our guide…

Liquid Blush

Introducing the latest addition to our PS Sweet collection, our Liquid Blushes. The breakout beauty star of the season, liquid blush is a new effortless way to create a dewy radiant glow. The ideal product for tapping the "clean girl" makeup trend, dab 1-3 dots of our liquid blush onto the apple of your cheeks using an upwards motion. Voila: Glass skin complexion? Nailed it.  

Cream

PS Sweet Liquid Blushes $4.50

Cream Blush

If you’re looking for a blush that creates an ethereal sheer finish to your look, our cream blushes have you covered. With subtle hints of shimmer that melt into your cheekbones, they're perfect for giving your cheeks a boost of hydration at home or on-the-glow.

Liquid Blush

PS Pro Cream Blush

Powder Blush

Although cream and liquid blushes have swarmed our social media feed, let’s not underestimate the simplicity of a classic powder blush. If your skin's on the oily side, powder formulas are your best friend. With mattifying and oil absorbing properties, your cheeks will stay looking flushed from day to night – with no touch ups needed.

Powder

PS Powder Blush

How To Apply Blush

Once you've added your dream blush to your basket, it’s important to have the correct tools to apply. For liquid and cream blushes, take a damp beauty sponge and tap it into your cheekbones for a well-blended natural hint of color. For powder blush, go for one of our fluffy angled brushes to add a defined brush of color to your cheekbones, the top of your nose and the high points of your face.  

Brushes