Model wearing pink cropped knit top and white jeans. White pillow and bathroom tumbler with pink bow print in background.

Style Trends

Bow trend: how to wear and style in 2025

Work one of this year’s biggest trends with our curated collection below.

Browse Bows

Newsflash: the bow trend is sticking around. It's getting warmer out there, and bow clothes, accessories and decor are back to bring soft, girly vibes to your SS25 style. Want to tap the trend? See below to shop the collection.

Bow Jeans 

Adding a playful charm to your everyday looks, bow print jeans are your new go-tos. Perfect for casual days or nights out, our wide leg and boyfriend picks have eye-catching bow details guaranteed to turn heads.

Bow Cardigans and Sweaters

Searching for the perfect spring layer? Have a look at our collection of bow cardigans. Super soft and lightweight, they’re made to be thrown on over a midi skirt or dress. Whether you’re jetting off on a city break or staying local, our long tie front cardigan is a picture perfect finish for your look. For chilled days, snap up our cropped pullover. With a bow print and a classic crew neckline, it’s an easy piece you’ll grab all season long.

Bow Blouses and Tops 

Nothing says spring is here like a blouse. With puffed sleeves and a soft, flowing cut, our tie-up blouse is the perfect piece to welcome the season. Also on our must-have list? Our bow print baby tee. With its cropped fit, soft stretch and lattice trim, it’s the perfect nod to girlcore without going over the top.

Bow Ballet Flats and Heels

Nothing makes more of a statement than bow heels. Add edge to your look with our leopard print satin mules. Want to keep it simple? You need the bow slingback kitten heels. Dress them up with a mini dress or down with jeans and a bodysuit. The styling options are endless.

Hair Bows and Accessories

The easiest way to tap the trend? Accessories. Subtle but serious statements, they’ll work with whatever vibe you’re channeling. Hair bows and jewelry are a no-brainer for a soft, feminine touch. For extra style points, don’t miss our new bow bag charms. Trust us: these trending picks will totally tie the look together.  

Bow bedding, blankets and cushions

Bows aren’t just for wearing — they’re for weaving into homeware, too. Make your decor more whimsical with our bow adorned duvet covers and throws , must-have for turning your room into a cozy haven. Complete the scene with the matching cushions, bow baskets and trinkets on the nightstand for a Pinterest-worthy setup. 

Birthday coming up? Wrap their gift in style with our bow wrapping paper. Cute, on-trend and almost too pretty to tear open, it’ll make their gift feel extra special.

Love our bow products? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online.