Festive bedroom with red and white bow-patterned bedding, decorative cushions and Christmas tree with red ribbons and lights.

Style Trends

The bow breakdown

Dive into this year’s biggest Christmas trend with our new-in collection.

Browse Bows

Out of all the trends that have emerged in 2025, the allure of bows is one we just can’t escape. Originally known for being a symbol of girlhood and youth, this chic detail has evolved, adding a sophisticated touch to outfits, accessories and even décor. So, as we approach the end of the year, it’s no surprise that they’re about to unravel as one of the biggest trends this festive season. Looking to tap into the aesthetic? Keep scrolling to shop our new cross-department collection.  

Two people wearing matching red holiday pajamas with candy cane pattern, holding festive bow accessories.

Tie your looks together

Hitting the sweet spot between playful and party-ready, bow-adorned cardigans and sweaters are the chic layers to wrap up in this winter. Featuring three-dimensional details and cozy knit fabrics, they’re a must-have for effortlessly elevating your everyday outfits. Team with wide leg jeans, chunky boots and you’re ready to go!

Black blazer with bow tie closures worn with blue jeans, framed by red ribbon border on pink background.

With cozy season officially underway, there’s no better way to upgrade your evening than by winding down in some fresh pajamas. Our matching boyfriend and fleece sets are a no-brainer for adding instant comfort and cuteness, just pair with slippers, co-ordinate with a dressing gown and voila! Plus, they make for great gifts this holiday season too...

Two people wearing matching white pajamas with pink heart patterns, sitting on a pink sofa with red cushions.
Person wearing festive white and red bow-patterned pajamas sitting on matching bedding with decorative cushions.

Elevate your accessories

We can’t talk about bows without shining the spotlight on them as the ultimate hair accessory! Available in a variety of sizes, colors and fabrics, our purse-friendly hair bows can be effortlessly clipped into a half-up-half down hairstyle for understated outfit co-ordination. We’re loving the new brown and burgundy shades — on-trend hues that perfectly capture the season’s color palette.

Grey pointed flats with black sequin bows paired with sparkly black leggings in a festive red frame.

In case you missed it: slingback shoes are a must-have this party season. Perfect for taking you from dinner to the dancefloor, they strike the balance between style and practicality thanks to their lightweight feel and chic strap detailing. Choose from our sleek black heels or reach for our leopard print flats for the ultimate trend mash-up.

Weave them into your décor

Leaning into the nostalgia-fuelled Christmas theme, bows make for a whimsical addition to your décor and homeware. Let’s start with tablescaping; our new bow print glasses, ceramic dishes and tablecloths are ideal for delivering a minimalist look that adds maximum festive charm. Finish the setup with a cozy coquette-style candle as your centerpiece and you’ve got yourself an Instagram-ready table that’s sure to earn a double tap.

Festive dining table with red and white tableware, lit candles, and champagne glasses near a decorated Christmas tree.
Festive Christmas decorations including plush toys, candy cane pillows and gingerbread cushions in a wooden box with garland above.

Suffering from a serious case of bedding fatigue? Allow us to help revamp your room with our bow print duvet covers. Combining classic Christmas motifs with the dainty print, our designs will help transform your bedroom into a cozy haven. Our top pick? The Stripe and Bow Duvet Set. Not only will it keep you toasty at night with its 100% brushed cotton fabric, but it’s timeless print and colorway will instantly uplift your décor. Plus, it can be co-ordinated with the matching pajama set for the ultimate evening vibe! Needless to say, we’ll be adding this into our basket.

Festive bedroom with red and white bow-patterned bedding beside a decorated Christmas tree with red ribbons.

Looking for more inspiration for your 2025 Christmas décor? Read our festive homeware guide.

Love our new products? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online.