Coastal Retreat

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

Kick back and relax this summer: we have super-rich style at a fraction of the price. Classic pieces and colors re still there. But we’ve blended minimalist color with maximalist prints and textural, seascape-inspired accessories. Riviera ready? Absolutely.

Chic Neutral Holiday Style

Between vacay packing and styling outfits for the summer heat, keeping it chic can get tough. Comfy, breathable one-piece looks that make you feel amazing is what we're all about. Our black maxi dress with a shell print is a sophisticated nod to nautical to style day or night. Wear with super simple accessories like our slip-on sandals and black oval sunglasses—because effortless looks can truly be just that.

The versatility of a set is Style 101. From our linen blend neutral shorts suit to our striped bandeau top and midi skirt set, wear together or mix and match the pieces with your fave swimsuits or bikinis to make the most out of your vacay wardrobe. Add texture and interest with shell-inspired jewelry or our lace-up sandals.

Summer Dresses & Sets

Oversized, exaggerated accessories are the key to the French Rivera vibe, whether it’s your bag, shades or even a fab puffed sleeve. Maximalism is a SS23 must. Introducing our hero blue and white palm print. Available as a puffed sleeve blouse and skirt set or a maxi dress: just add woven or straw accessories so the foliage is the focal point.

PSA: Don’t diss your denim in warmer weather. Light linen and cotton tops keep us cool, but denim never lets us down. Style a trending denim midi skirt with racer tanks, chunky sandals and an oversized tote. Or team your fave basics with denim shorts, layering with an oversized shirt and a cap for easy errand style.