Model in blue/white print dress

Style Trends

Coastal Retreat

Understated and effortlessly glam: If that's your summer MO, our latest collection's for you.

May 22 · 8 min read

*The prices included in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

Kick back and relax this summer: we have super-rich style at a fraction of the price. Classic pieces and colors re still there. But we’ve blended minimalist color with maximalist prints and textural, seascape-inspired accessories. Riviera ready? Absolutely.

Model in denim shorts

White Eyelet Bandeau Bikini Top $9, Paperbag Waist Denim Shorts with Rope Tie $18, White Sheer Striped Shirt, Nantucket Cap $6, Aviator Sunglasses $5, White High Top Flatform Sneakers, Straw Crossbody Bag $20

Chic Neutral Holiday Style

Between vacay packing and styling outfits for the summer heat, keeping it chic can get tough. Comfy, breathable one-piece looks that make you feel amazing is what we're all about. Our black maxi dress with a shell print is a sophisticated nod to nautical to style day or night. Wear with super simple accessories like our slip-on sandals and black oval sunglasses—because effortless looks can truly be just that.

Model in black/white print dress

Black Shell Print Maxi Dress

Model in neutral set, black top and sandals

Black Textured Racer Tank $7, Neutral Shorts $14, Neutral Blazer $32, Black Square Toe Sandals $12

Model in striped set

Black/White Stripe Bandeau Top $10, Black/White Stripe Midi Skirt $14

The versatility of a set is Style 101. From our linen blend neutral shorts suit to our striped bandeau top and midi skirt set, wear together or mix and match the pieces with your fave swimsuits or bikinis to make the most out of your vacay wardrobe. Add texture and interest with shell-inspired jewelry or our lace-up sandals.

Summer Dresses & Sets

Oversized, exaggerated accessories are the key to the French Rivera vibe, whether it’s your bag, shades or even a fab puffed sleeve. Maximalism is a SS23 must. Introducing our hero blue and white palm print. Available as a puffed sleeve blouse and skirt set or a maxi dress: just add woven or straw accessories so the foliage is the focal point.

Model in blue/white print set

Blue/White Print Puffed Sleeve Cropped Blouse $16, Blue/White Print Skirt $20, Woven Shopper, Straw Sandals $12

Model in denim midi skirt, white racer tank

White Racer Tank $7, Blue Denim Tie Waist Midi Skirt, Blue/White Striped Shopper, White Double Strap Sandals $9

Model in blue/white print dress

Blue/White Print Maxi Dress $25, Woven Cutout Sandals $12

PSA: Don’t diss your denim in warmer weather. Light linen and cotton tops keep us cool, but denim never lets us down. Style a trending denim midi skirt with racer tanks, chunky sandals and an oversized tote. Or team your fave basics with denim shorts, layering with an oversized shirt and a cap for easy errand style.

2023 © Primark Stores Limited