Old-School Cool
Rita’s F/W style manifesto? It's all about maximalism. Layering, print clashing, fabrics and colors – it's where trend meets tradition.
The arrival of F/W fashion often divides opinion. Joy for those who cherish chunky knitwear and LOVE layers, sadness for fans of summer's playful accessories and bright colors. Lucky for you, Rita’s cool fifth collection caters to both camps with grandpacore and preppy picks dominating the new collab. Use our handy store locator to find your nearest location for Rita's collection.
Grandpa Core Style
Don't know about grandpa core? AKA "eclectic grandpa'‘, this surging trend is inspired (naturally) by how your grandpa would typically dress — think nostalgic, retro and gender-neutral pieces that put comfort first.
Tapping the trend doesn’t have to mean overhauling your wardrobe. It’s all about key pieces you can use to add layers, textures and print. Take the sweater vest — a nostalgic English cricket vibe, it’s a great way to veer away from current knit trends and add vintage feels to your look. Wear with a classic trench (ours has a hood!) and offset with printed tees, colorful accessories and fun footwear.
For funkier knitwear picks, it’s all about argyle. Looking for a retro take on a twinset? Pair our argyle cardigan with the matching vest and style over a white shirt. Borrowed from the boys — grandpa style. Wear with heeled Mary Janes and long, (you guessed it!) argyle socks for a feminine edge.
Corduroy is central to grandpa-inspired style. You'll find it through the collection: from our wide leg brown corduroy pants to the collar of our vintage worker jacket, it’s a great way to add well-loved vibes to your OOTDs. Get inspo from Rita: go tonal with a tweed blazer and our suede faux fur-lined moccasins. Or wear with light wash denim to get the most out of your pre-existing wardrobe (Primark Presents Rita Ora pieces included!).
Preppy Looks
Rita’s style school is in session now. The best part? No exams, just best-in-class fashion for FW24 and beyond. Pleated mini-skirts, blazers and a shirt and tie have evolved from the classroom to fun ways to layer up in the cold. Use trusty base layers like jersey knit tops and polos to make pleats and checks more versatile. Tie a sweater around your shoulders (so Ivy League), then add bold red accessories like our long socks and glasses to check off all the style boxes.
Didn’t make the sports team? Your wardrobe can. Rugby tops and polos are everywhere RN, whether your vibe is preppy or grandpacore. Their distinctive collar and button details elevate even the simplest look, a great alternative to the classic dress shirt. When you do grab the button down, our gray dress is there to go with. A nostalgic nod to school cool. Just add a scarf and handbag for a playful preppy look.