The Profile

The Lowdown

The Rita Rundown

Loving Rita Ora X Primark? Get to know the superstar behind the collections…

Sydney Lasek
by Sydney Lasek
Browse Collection

Best known as an international critically acclaimed singer/songwriter with over 10 billion streams, Rita Ora currently has four #1 UK singles and the record for the most Top 10 singles for a British female artist in UK history with a total of 13. Her most recent album, You & I, was the highest new entry from a female act in the UK Official Albums Chart, debuting at #6, and landed the coveted #1 spot on the UK Official Independent Albums Chart.  It features the #1 US Dance Radio hit “Praising You,” a rework of Fatboy Slim's 90's chart-topping Grammy-nominated track, and “You Only Love Me,” lauded by Billboard as “a finely crafted ode to complicated romance”.

A multi-talented industry leader on TV and throughout pop culture, Rita's taking her brand partnerships to new sectors. Since 2013, she's been a proud UNICEF UK ambassador with a passion for driving positive change for children and refugees around the world.

Her TV and movie credits include the Fifty Shades of Grey franchise, Wonderwell, POKÉMON Detective Pikachu, Twist, The Masked Singer UK, The Voice Australia, The X-Factor UK, and the Netflix series Kung Fu Panda: The Dragon Knight. Rita will soon star opposite Jamie Foxx and Robert De Niro in the movie Tin Soldier, and will join Brandy in the Descendants sequel The Rise of Red on Disney+. Now Rita's taking her own brand to new heights in the fashion industry, launching a new multi-season partnership with Primark.

Rita wearing sequin maxi dress in gold
Rita wearing sparkly shoulder bag and leather vest

Rita Ora X Primark

Growing up in Hammersmith in London, Rita would always find herself in her local Primark after school or on the weekends, shopping the latest style and trends. Primark was where Rita first fell in love with fashion. It's a love that's grown throughout her career, still visiting stores whether at home or on tour. Her love and passion for finding the latest collections in stores helped shape her unique style: a mix of Main Street and designer, pre-loved and new.

Rita wearing white maxi skirt and bralette

From loyal customer to global partner and designer, Rita has always admired Primark’s brand promise of making fashion affordable for everyone — the origin of our collab, now on its fourth collection. Featuring a trending boho take on classic festival looks and standout Y2K style plus footwear and accessories (we predict a lot of viral faves) she brings her spring/summer vision to life with her signature edge.

To find out more about Rita’s collab, check out the behind-the-scenes.