The Rita Rundown

Best known as an international, critically acclaimed singer-songwriter with over 10 billion streams, Rita Ora currently holds four #1 UK singles and has held the record for the most Top 10 singles for a British female artist in UK history with a total of 13.

Her most recent album, "You & I", was the highest new entry from a female act in the UK Official Albums Chart. It debuted at #6, and landed the coveted #1 spot on the UK Official Independent Albums Chart. It features the #1 US Dance Radio hit “Praising You,” a rework of Fatboy Slim's 90's chart-topping Grammy-nominated track, and “You Only Love Me,” lauded by Billboard as “a finely crafted ode to complicated romance”.

As a multi-talented industry leader throughout TV and culture, Rita's taking her brand partnerships to new sectors. Since 2013, she's been a proud UNICEF UK ambassador with a passion for driving positive change for children and refugees around the world.

Her TV and movie credits include the Fifty Shades of Grey  franchise, Wonderwell, POKÉMON Detective Pikachu, Twist, The Masked Singer UK, The Voice Australia, The X-Factor UK, and the Netflix series Kung Fu Panda: The Dragon Knight. Rita will soon star with Jamie Foxx and Robert De Niro in the upcoming film Tin Soldier, and will join Brandy in the Descendants sequel The Rise of Red on Disney+. Now Rita's taking her own brand to new heights in the fashion industry by launching a new multi-season partnership with Primark.

Rita Ora X Primark: from loyal customer to global partner and designer

Growing up in Ladbroke Grove in London, Rita would always find herself in the Hammersmith Primark store after school or on the weekends shopping the latest style and trends. Primark was where Rita first fell in love with fashion. It's a love that's grown throughout her career, evolving into a mix of high end and Main Street, pre-loved and new.

Rita has always admired Primark’s brand promise of making fashion affordable for everyone, and felt passionately about bringing her vision for a collection to life in our stores. To find out more about her involvement in this collection, check out our behind-the-scenes web article.