New Season Style

*Prices in the article below are correct as of the date of publication. These prices may change from time to time and may vary from prices shown in individual Primark stores.

Nailing what-to-wear in tricky transitional weather? Not easy. Luckily, you just need a few smart pieces to make getting dressed a breeze. We have everything you need to get psyched about spring style: bring on blossoming landscapes and coat-free looks...

Hellooo Spring

After an F/W of androgynous style and oversized looks stealing the spotlight, this spring is all about embracing femininity. Lighter evenings and brighter days: the perfect excuse to refresh your weekly wardrobe, stashing chunky knits and outerwear, and adding playful printed pieces and lighter layers.

Spring/Summer Dresses

It’s easy to fall into the trap of "spring cleaning" your wardrobe each year. But often all you need are a few new buys to make your looks shine. Case in point? The printed midi dress. Consider it your sunny day uniform: wear with boots, and throw on a sweater for April showers. Our latest affordable midi dresses will have you dreaming of picnics in the park and sunny Sunday fun.

Check out our vacation shop for more summer essentials. 

Enjoy Eyelet

Intricate patterns and embroidery are replacing stripes this spring, so snap up our beautiful pieces before they sell out. The needlework fabric has become a summer classic. No eyelet pieces in your closet yet? Now’s the time. Our eyelet shirts, mini dresses and blouses will work their charm year after year.

Sweet Slumberwear

Florals are the answer for feel-good style. Groundbreaking or not, blossoming prints have never looked better than on our latest sleepwear. From mix-and-match printed separates to sultry satin pajama sets, that fresh PJ feeling will never go out of style. Dare to wear outside the house? Our slinky satin chemises and bralettes look great paired with dad jeans and sandals.