Paula Echevarría x Primark

Style Trends

Primark Presents Paula Echevarría FW24

Our latest collection with Paula Echevarría has dropped! Cozy, chic and loaded with layers: keep scrolling for more...

Browse Paula Echevarría

Who is Paula Echevarría?

Paula Echevarría is a Spanish actress and model who shares her fashion and lifestyle inspiration with over 3.6 million social media followers every day. We’ve teamed up with her to create a capsule collection of new seasonal style must-haves, from the perfect women’s winter jackets and statement knits to tailoring and fall/winter partywear.

Paula in faux fur vest, T-shirt, pant and fluffy clogs

Fall/Winter Jackets

Paula’s Primark collections are famous for their neutral color palette, and this FW24 collab is no exception. We’ve reinvented the classic flight jacket in a cozy fleece with contrast piping and buckles. And our cropped suede version's a chic nod to this season’s hot chocolate brown hue. Transitioned your jeans to the dark side for the season? Perfect! Both jackets tgo great with your favorite jeans, but especially those indigo, gray and black picks. So: will it be straight leg, bootcut or trending barrel leg to refresh your look?

Paula in a brown aviator jacket with faux fur cuffs, boots, jeans and ear muffs
Paula in faux fur coat with black trim

Cozy Knitwear

We know: when fall gets going, you crave the coziest knits. You can’t go wrong with a classic mock neck like the brown bouclé pick Paula's styled with a satin skirt. But this season, we have new knitwear that we know you’ll love, too.

Paula in oversized sweater and satin skirt with brown bag

Argyle pieces are back on everyone’s fashion radar thanks to the hot RN grandpacore vibe. Paula makes the trend chic to match her signature style, in our oversized argyle knit with a mini skirt and suede knee-high boots to perfectly balance proportions.

Paula in sweater, knee high boots and mini skirt
Paula in gray cardigan and skirt with cap

Fall/Winter Party Looks

Paula’s special occasion criteria? It's all about polished party looks for subtle style. Sequins are swapped for satin and luxe-look tailoring for every RSVP. Our slinky chocolate brown midi dress with a dramatic crossover neck oozes elegance paired with stilettos and chunky gold earrings. Seeking something sexier? Our strappy, barely-there metallic midi is a surefire head turner. (Layer over daytime knits to get the most out of this dress all year long.)

Paula in printed midi dress

The perfect suit often comes with a premium price tag, but not this time. Our heathered three-piece suit is a great alternative to dresses this party season. Wear together or mix and match with shirts, bralettes and vests to fit any dress code. Finish with slingback heels or flats and fab jewelry to add a feminine edge.

Paula in 3-piece suit
Paula in maxi dress with heels

Winter Accessories

It’s no secret: accessories are the fastest way to give any look a lift. And winter pieces in shearling, suede and faux fur bring the fashion and function benefits. From winter warmers like earmuffs, mittens and scarves to trendy faux fur mules and baker boy hats, tap into the rich fall shades at great prices throughout the Primark Presents Paula Echevarría collection.

Paula in sweater, scarf and cap

Loving the collection? Snap, tag and share your looks using #Primania or @Primark for a chance to be featured online!