Smokey Barbers x Primark
Say hi to the Smokey x Primark barber shop, exclusively at our Birmingham and Manchester UK stores. We caught up with the boss to find out why working with Primark was the perfect fit…
With over 10 years' experience in the industry and countless celeb clients, Smokey Barbers has become the go-to London-based barber shop for world class cuts and grooming. Now open exclusively at Primark Birmingham (and soon, Manchester), we’re excited to introduce Smokey X Primark, our new in-house barbershop where you can get a fresh trim from the Smokey Barbers team.
With a variety of traditional and trending men's and women's styling services, shaves and waxing at great prices, a visit to the Smokey x Primark barber shop is a good excuse to sit back and relax after snapping up your latest Primark shop. Guaranteed to become your go-to after just one visit, you won't leave the Smokey X Primark barber shop disappointed.
We caught up with Smokey to find out more about his roots, why Primark was the perfect spot for his northern outpost, what he loves about his work and more.
What’s the vision for Primark x Smokey?
Our partnership could really help make community change in Manchester and Birmingham. I believe we can help some young people get on the right path, so that’s what we're trying to do. Long term? I see us opening in Europe. I see us opening in the States. Anything's possible with the right team, am I right?
How's it feel to watch your brand grow?
These are exciting times: we're growing with today’s customers, especially the new generation. We want Smokey X Primark to feel like a hub rather than a barbershop, where customers can come talk about their day.
What makes Smokey x Primark different from other barber shops?
I think we're cooler! I think customers enjoy the experience. We hope it’s not just our haircuts they come for; it’s about the vibe, the welcome. We’re here to make them feel special and we hook them up with a great cut.
Tell us about your famous gold gas mask.
The gold mask isn't about me, it’s about what we're doing. The haircuts speak for themselves; it doesn’t matter who's cutting who.
What do you credit your success to?
Word spread by us just doing the right thing. If you do everything from the heart, people spread the love. We're forever grateful that people love what we're doing, and want to keep us going.