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Styling & Looks

Pastel Pops from just $3.50

Fed up of your neutrals and black-and-white lockdown wardrobe? Never fear: our new candy-colored collection will brighten up even the most basic looks.

Sorbet Colors

Come out of lockdown in style with our latest womenswear collection. We were inspired by our fave summer snack: ice cream. The result? A collection of statement pieces guaranteed to bring you joy... Brighten up the most basic looks with our accessories in soft lilac and sunny yellow. Or go full-on in a pastel set.

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Need a style mood-booster? We got ya. This collection has everything you need to get excited about getting dressed up again. Dive into spring/summer with our dreamy blue gingham set. Or add a playful pink check blazer to your jeans-and-tee combo for guaranteed garden party wow factor. Not quite ready to abandon gray and beige? Adding accessories in sugary shades is the solution. We have purse-friendly bucket hats, sandals and shades in lots of happy colors: take your pick.

Don’t forget to tag us @primark and use the primania hashtag when sharing your latest Primark looks, for the chance to feature online.