Community Guidelines

Welcome to Primania

We’re an open community and you can sign up here

Just five golden rules for you:

  1. You must be 18 or over.
  2. YOU must be in the photo. Only photos of yourself are allowed on your profile, so pictures of friends, models, people you styled are not permitted. If they want to be featured, they need their own account.
  3. Looks must be unobstructed, clearly visible and free of text and other distractions.
  4. Do not post adverts or any form of spam, these will be removed.
  5. No photos of children under the age of 18

We also have some Primania guidelines, detailed below, to make sure everyone enjoys being a part of the community and by using this site you are agreeing to abide by these guidelines along with our Terms of Use and Privacy and Cookies Statement.

We love…


We’re keen to see how you wear the latest looks and trends, so keep your uploaded images fresh and relevant. This is your opportunity to develop your own unique style profile and to share your fashion ideas and inspirations with others. We’re pretty easy going too, we even let you tag other brands and labels in your pictures, as long at least one of the items you’re wearing is Primark and it’s the main focus of your image.

Sharing the love

Not only can you tell all of your friends about Primania, you can also follow other people whose style you like.

To chat

Commenting on looks is fun and a great way to express your interest in looks and styles, start conversations and establish your own fashion personality and opinions. You can comment on looks in the Features section via our Facebook function, but remember that the copyright in the images are owned either by us or the user whose post may be used and should not be copied, shared or taken without permission.


Treat others as you would like to be treated yourself - especially if they are new, we were all new once. Be polite please, the Primania community is fun and made up of lots of different people, we know that not everyone will think or dress in the same way as you, so be prepared to tolerate others opinions and personal style.

If you spot something that you think isn't in keeping with our guidelines, please report it to us using the 'report it' button. Alternatively Contact Us to report your concern. This is confidential but all feedback will benefit of the whole community.

Having fun

We want you to have fun but not if it upsets someone else, please be mindful of your comments and how they might be interpreted by others.

We don’t love…

Personal insults

Name calling isn't nice, we take this very seriously. We don’t like bullies and we especially don’t like nasty, threatening, harassing, defamatory, hateful, harmful, abusive, indecent, inflammatory, obscene, offensive, discriminatory, sexual, unlawful, embarrassing, upsetting, profane, or untrue comments. Fashion is fun, keep it nice. That goes for Primania usernames too, keep it clean and please don't impersonate anyone. We like you just the way you are.

Over sharing

Be safe people. Please don't post your personal details or anything confidential, such as email address, date of birth, phone number, home address, exactly where you work, or bank details.

Copyrighted material

Passing off an image as your own is not cool and definitely not allowed. Equally don't use someone else's content – it belongs to them!

Inappropriate content

If your mother wouldn't be happy seeing it, then neither would we. Inappropriate content includes anything that makes you or any of our community feel uncomfortable in any way, for example looks containing indecent, violent, obscene, deceitful, offensive, bullying, discriminatory, sexual, explicit or unlawful material. Equally do not promote anorexia, bulimia, self harm, suicide or discrimination based on sex, race, age, disability, sexual orientation or otherwise, or any illegal activity. If you are unsure or concerned about something you have seen please report or Contact Us here.


Posting something that's untrue will get both you and us into trouble. We don’t like trouble.

Other website links

Please don't post links to any website or media outside of the Primania community (other than to Facebook through Facebook Connect). Any material given, information uploaded or comments made through a third party service will be shared with that service and be subject to the third party's relevant terms and conditions. If you spot that someone else has posted a link, definitely don’t click on it, the first thing to do is to report it to us. If you do click on a link posted by another community member then we can’t protect you, and you run the risk of getting a virus on your computer. We are not responsible for third-party sites.

Disrupting the community

Play nice people! No one likes a cheater. If you are suspected to be cheating any a competition we may run or disrupting the community in any way you will be suspended and may possibly be banned from the site. That includes uploading irrelevant content, publishing high numbers of below standard un-styled outfits or using multiple login details to manipulate the community.

When you ignore these guidelines

We want you to enjoy the Primania experience, but if your access is restricted and you’re confused as to why, please get in touch with us first before trying to re post it. The thing is, we might not always get it right, so if you think that some of your content has been removed or edited unnecessarily Contact Us and provide us with full details. We’ll try to get it sorted for you.