Kem Cetinay, star and winner of UK Love Island 2017, is hard to miss with his epic style. That's why we launched the Kem Cetinay Primark collab: so you can get top style hacks right from Kem himself. Primark's proud to extend this collab to four collections a year, with pieces in store all year long. Get ready for great tailored pants, slim shirts and comfy leisurewear.

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