Family Time

Whatever others may say, nothing beats spending quality time with our loved ones. Sometimes tough finding things everyone agrees on? Not anymore: with our features you'll find family fun inspo for days. Covering games (saviors for rainy days in) to cozy loungewear (perfect for movie marathons), sit back and check out our guides below for wonderful memory-making ideas.

Hellooo, Spring

Must-have matching sibling style

byKerry Martin

Mar 4

Family Christmas Outfits

‘Tis the season... for twinning and family looks

byKerry Martin

Oct 30

Family Christmas Pajamas

Your 2023 fam jams are waiting inside!

byKerry Martin

Oct 23

Matching Disney Fam Jams

Matching Christmas comfies from $3.50

byKerry Martin

Nov 7

Weather Resistant Clothes

Your fall weather resistant gear

byJodie Spragg

Oct 19

A Lemon Love Affair

When life gives you lemons... Wear 'em!

byJodie Spragg

Jun 13

Stacey Kids SS22

Fun-in-the-sun fashion

byKerry Martin

May 30

Summer-Ready Swimwear

Shell-yeah to splashing in style

byKerry Martin

May 9

Surf & Swim Basics

Love the Great Outdoors? Then you’ll love our affordable wetsuits, terry oversized shirts and waterproof changing robes for the whole fam.

byJodie Spragg

Apr 11

Girl Power

Fierce female ‘fits for the whole squad.

byKerry Martin

Feb 28

Puddle-Perfect Rainwear

Head-to-toe protection

byJodie Spragg

Feb 14

Wet Weather-Ready

Splash Style: Done

byKerry Martin

Feb 7

Feel-Good Family Loungewear

Level up your leisurewear with our tonal collection of super soft mix-and-match separates and accessories in partnership with (RED). Scroll to see the full collection and find out more…

byJodie Spragg

Nov 29

Festive Family Fair Isle Knits

Tis’ the season... to get matchy-matchy. Nothing gives us that warm, fuzzy festive feeling like seeing our loved ones cuddled up in matching knitwear. Check out our chic Fair Isle sweaters for the whole family, below…

byJodie Spragg

Nov 22

Staycation Twinning

Let’s face it: showing up in the same look as someone else is always awkward--except when it’s your mini-me. Travel may be crazy right now, but there are no restrictions on vacay style. Twinning with your tykes for adorable fun-in-the-sun pics is the content we all need right now.

byKerry Martin

Jun 28

Christmas Outfits for the Whole Fam

Tis’ the season...to stop into Primark and top up your Christmas partywear. Kit out your whole family in new looks, starting at just $15! Need some holiday season style inspo? Scroll to check out the collection's key pieces…

byTamera Heron

Nov 2

Matching Family PJ’s from $12

Twinning is always winning for the holidays. And we have coordinating Christmas cozywear for the whole clan, so you can get in on the fun!

byJodie Spragg

Nov 2

Meet The Families Celebrating Christmas This Year

Our festive photoshoot stars four real-life families from around the globe. Read on as we catch up with them to find out more about their family holiday traditions and hopes for the future.

byJodie Spragg

Nov 2

Twinning Jackets

Level up your twinning game with our new outerwear! Our new coat collection's packed with on-trend, affordable and practical picks for you and your mini me.

byTamera Heron

Oct 12

Fam Jams from $9

It wouldn’t be a Primark Christmas without our iconic Fam Jams for the whole family, (especially the dog)!

byTamera Heron

Oct 12

Kids' Two-Piece Sets

The matching set trend is reigning in the world of comfy kids' loungewear. And our brand new collection is here to match any mini fashionista. From cute sets to matching sibling kids' fashion, there’s no better time to stock up on these adorable pieces (so grab ‘em while they last...). Some key pieces from our kids' loungewear collection:

byTamera Heron

Jan 20

Fam Jams

A fresh pair of pajamas is one of the best presents to get! And even better when you’re twinning with your whole fam. So with festive fun on the way, make sure you’re stocked up on these Christmas essentials... That’s right: Fam Jams are back! And perfect in a classic festive Fair Isle print. But wait… it gets better! Because we have a cozy mini version for your pup too... Best. Christmas. Ever!

byTamera Heron

Nov 4

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