Model wearing blue skinny jeans and black tank top

Love your clothes for longer

We think long-lasting pieces can, and should, be affordable for all. We design pieces for more wears, more washes, and more wow factor, without the hefty price tag. Pieces that help you feel great for less and for longer. Whether you're after something stylish or an everyday essential, we're working hard to change the way we make and design our clothes. Scroll to find out more...

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Our Recover™ partnership

Our Recover™ partnership

Read more about our shared commitment

Kerry Martin
byKerry Martin

Jul 15

Kids’ Jeans Fit Guide

Kids’ Jeans Fit Guide

Find the perfect pair

byGary Clarke

Sep 23

Wardrobe Heroes: Denim

Wardrobe Heroes: Denim

Trending styles, seasonless fabrics

byKerry Martin

Feb 5

Celebrating 10 Years

Celebrating 10 Years

The Primark Sustainable Cotton Program

byKerry Martin

Oct 23

Primark Cares F/W Essentials

Primark Cares F/W Essentials

Shop great basics from our Cares collection.

Kerry Martin
byKerry Martin

Aug 9

Tonal Lounging & Living

Tonal Lounging & Living

Everyday wear made with natural dyes

byJodie Spragg

Mar 28

As seen in Grazia: Laura Whitmore

As seen in Grazia: Laura Whitmore

Scroll to see our new Primark Cares ambassador, TV host and sustainable style lover Laura Whitmore as she models the latest denim from our Primark Cares collection in Grazia magazine.

byJodie Spragg

Nov 9

Cruelty Free International

Cruelty Free International

At Primark, we believe all beauty products should be cruelty free, and we're proud to be Leaping Bunny approved. The global Cruelty Free International Leaping Bunny Program requires cruelty free standards over and above legal requirements on animal testing restrictions. Find out more about the Leaping Bunny Program below.

byJodie Spragg

Sep 20

Bring On the Basics

Bring On the Basics

The taste of freedom this summer meant we finally got to show off our lockdown-accumulated summer wardrobes. But F/W is coming, which means more layers, thicker fabrics and higher necklines. Check out our latest Primark Cares label for the perfect classic pieces to add to your F/W wardrobe.

byKerry Martin

Sep 15

From Waste to WOW.

From Waste to WOW.

There’s no space for plastic waste. That’s why, as part of our growing Primark Cares collection, we’re using recycled yarn to create clothes. Find out how below…

byJodie Spragg

Jul 26

Repreve Our Ocean® Jeans

Repreve Our Ocean® Jeans

We’ve partnered with REPREVE Our Ocean® to create our new essential skinny jeans—made from plastic bottles collected from shorelines. Read on to find out more…

byJodie Spragg

Jun 21

Our Most Sustainably Made Denim

Our Most Sustainably Made Denim

As part of our journey to becoming more sustainable, we’re excited to introduce our most sustainably made denim as the latest addition to our growing Primark Cares collection. Read on to find out more…

Jodie Spragg
byJodie Spragg

Jun 9

Kids' Primark Cares With Disney

Kids' Primark Cares With Disney

We’re excited to share with you our exclusive Primark Cares collection with Disney! This latest addition is packed with Mickey Mouse goodies, so check out our kids' collection below...

byTamera Heron

Mar 11

Kid's Primark Cares Collection

Kid's Primark Cares Collection

Check out our Primark Cares kids' collection, featuring active and casual looks plus gorgeous all-year-round coats. Photography by RANKIN

byTamera Heron

Mar 1

Women's Primark Cares Looks

Women's Primark Cares Looks

Start the new season in sustainable style with our Primark Cares womenswear. Photography by RANKIN

byJodie Spragg

Mar 1

Our Sustainable Christmas Photoshoot

Our Sustainable Christmas Photoshoot

Go behind the scenes of our most sustainable Christmas photoshoot yet. Here’s how we did it...

Tamera Heron
byTamera Heron

Nov 2

Ethical and Sustainable Style Advice

Ethical and Sustainable Style Advice

There are lots of little lifestyle changes we can all make to make a big difference to the planet. Here are our top hacks on how to make the fashion more sustainable. From upcycling clothes to recycling and restyling outfits, we have plenty of eco-friendly suggestions. Read on for our hacks for caring for your clothes and the environment, too.

byJodie Spragg

Sep 9

Primark Cares Activewear

Primark Cares Activewear

Our new men’s performance collection blends fashion and function. Look and feel great in our Primark Cares collection.

byTamera Heron

Sep 9

Restyle, Rewear, Repeat

Restyle, Rewear, Repeat

At Primark we want to champion sustainability. That’s why Primark Cares is all about finding new ways of making our clothes last longer, reducing the impact on our planet and offering our customers more eco friendly options.

byJodie Spragg

Sep 9

Bag Of Tricks

Bag Of Tricks

The iconic Primark bag can be used for more than just storing goodies... Check out how to create DIY accessories using the paper bags from your latest Primark haul. Photography by RANKIN

byTamera Heron

Sep 9

Let Your Pre-Loved Be Re-Loved...

Let Your Pre-Loved Be Re-Loved...

Recycling Made Easy As part of our ongoing commitment to a more sustainable future, we’re launching a new in-store clothes, shoes and bags recycling program. Read on to find out more…

byJodie Spragg

Jul 29

Sustainable Activewear by Primark Cares

Sustainable Activewear by Primark Cares

We all know getting in shape is hard work. So it’s vital to give your body the support it needs, with high quality fitness gear that won’t leave you all sweaty and gross. Our Primark Cares collection is created to make your workouts smarter, more effective and more sustainable, so you can feel good while doing good. So, wake up your mind & body with a morning home workout in your new sustainable activewear set, or hit the gym in your fab new women’s sportswear. Some key pieces from our sports sustainable collection:

byTamera Heron

Feb 24

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