Spotted at the British Fashion Awards
Shop our must-have styles, as seen on the red carpet!
Hosted at London’s Royal Albert Hall, this year’s British Fashion Awards gave us a series of star-studded looks. The red carpet saw everything from dresses and tailoring, to faux fur coats and head-turning accessories — showcased by A-list celebrities and emerging industry talent alike. While our Monday night may not have looked quite as glamorous, the annual event showcased the versatility of our affordable women's and men's evening looks that are perfect for your upcoming party season plans.
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Rita Ora
Oversized, vintage-inspired silhouettes have dominated this year, and our global brand ambassador Rita Ora has tapped into the trend with her latest red carpet outfit. Rita’s autumn collection shone the spotlight on the viral eclectic grandpa (or grandpa-core) trend and her BFA outfit showed that this fashion movement is far from over. Be sure to keep an eye out for this – in stock soon!
Anastasia Kingsnorth
It’s no secret that blazers have emerged to become the ultimate partywear staple. A timeless, versatile tailored piece that oozes understated elegance, Anastasia proved how this staple can be effortlessly transitioned from day to night, just by styling with the matching suit trousers. The key to elevating this look? Accessories. Gold jewellery, a handbag and kitten heels are the way to go this season, so don’t miss out! Add them to your basket in time for for your NYE celebrations.
Chip
Textured fabrics are an easy way to elevate your ensemble this season. Taking direction from our new smart-casual collection, Chip gave a masterclass in how to effortlessly reinvent your look in the colder months. With an eye for style, he paired our herringbone bomber jacket with suit trousers, creating a refined yet relaxed vibe that can be reached for year-round.
Roxy Horner
Roxy never misses on the red carpet and her British Fashion Awards outfit was no exception. Stepping out in a white bralette and flared trousers co-ord from our Primark Presents Rita Ora AW24 collection, she reaffirmed that sometimes less truly is more, while leaving a lasting impression that’s both chic and timeless. We’re obsessed.
Vera Ora
Making her debut in Rita’s recent Primark collection, the Ora's made it a family affair with Vera sporting a similar (unreleased!) grey double-breasted blazer and polo shirt. Team with some grey trousers, comfortable heels and you’re ready for any last-minute soirees.
Krept
While smart dress codes tend to be more flexible these days, you can’t go wrong with all-black attire. Keeping things classic and dapper, the rapper showcased a sleek, tailored look by wearing a double-breasted blazer and trousers combo. Priced at just £45, this affordable staple will see you through this season's RSVPs.
Myleene Klass
There’s nothing that says “party season” quite like a sequin outfit. Channelling a dazzling take on winter whites, our co-ordinated sequin top and shorts set is your go-to for dancefloor-ready dressing this season. Sequin shorts are having a major moment for 2024 and while they are the cool-girl staple right now, take inspo from Myleene and layer up with a faux fur coat to keep you warm.