Primark Presents Kem
Discover everything you need to know about Kem and his latest Primark collection. Featuring BTS content, interviews and more…
Say hello to our menswear ambassador  Kem Cetinay! Rising to fame as the stand-out star and winner of Love Island in 2017, Kem has built upon his barbering roots and his mother’s seamstress influence to move into the world of fashion and men’s grooming. Primark have had the pleasure of collaborating with Kem on several sell-out menswear collections since 2017.
While Kem’s summer collection became a saviour for shoppers who were looking to update their holiday wardrobes, his new autumn/winter collections have you covered for the chillier seasons. Taking inspiration from his own signature smart-casual style, the collection includes a variety of looks for your work and weekend wardrobe. Think: on-trend jackets, premium leisurewear and timeless basics – including a re-stock of his bestselling heavyweight T-shirts!
Kem has also been a (rather valuable!) asset in the yearly Soccer Aid for UNICEF charity matches. With Primark’s long-standing partnership with UNICEF, Kem’s involvement in terms of his ambassadorship and his keen eye for menswear, have seen Primark suit out the two teams of celebrity and ex-footballing stars before the big match.Â
In July 2024, Kem became the new host of The Capital Weekender – a weekend segment show for the UK contemporary hit radio station, Capital FM.