The Lowdown
If you’re anything like us you’ll love getting the inside scoop and all the backstage gossip on influencers, celebs and industry professionals alike. Allow us to add to your obsession with our monthly Lowdown features, which deep dive into the lives of some of our favourite people and ask the questions you’ve always wanted to ask. Enjoy!
Show MoreA Love Letter From Mum
To celebrate Mother’s Day this year, we asked the mothers from the families we’ve cast for our soon to be revealed baby themed photoshoot to share love letters to their children. Read on to see what they wrote…
Mar 9
Sitting Down With ‘The Stronghold’
Ahead of the launch of our new collection with LA workwear brand The Stronghold, we sat down with founder Michael Paradise to chat about the brand’s deep-rooted heritage and what we can expect from the range.
Aug 23
Celebrating Women's Empowerment This International Women's Day
Not all heroes wear capes and this International Women’s Day we’re celebrating the successful women behind our brand who are making real change, not only for Primark but for the planet too. There are 60,000 women across our business making their mark day after day.
Mar 6
Access All Areas
Ever wondered what really happens on the set of a fashion photoshoot? We’re taking you behind the scenes on set of our latest shoot to share all of the secrets. You’ll spot the finished photos in the windows of your local Primark and in our trend feature.
Feb 17
Graphic Illustrator Helena Covell
Seen our new Christmas windows in-store and online? Wondering who’s the talent behind the gorgeously festive fashion illustrations? Allow us to introduce Helena Covell. Scroll on to find out how she got started as a graphic illustrator and how the opportunity to work with Primark came about. Plus, discover her top tips for getting illustration jobs and her plans for the future!
Nov 18
Birmingham Is Open!
Welcome to the world’s biggest Primark, and our newest flagship store, located in the heart of Birmingham. In fact, this store is SO big that we won a Guinness World Record for it, and it’s now officially the largest fashion retail store in the world! Scroll on to get the low down on everything you need to know, and to find out why this store is serious shopping goals!
Apr 12
Extended Opening Hours
We can’t wait to see you back instore soon but our priority is still the safety of you and our store teams. To allow for safer shopping we’re extending our opening hours in our stores across the UK. Read on to find out more
Nov 30
Hello 2021!
As a tough year ends and a new one begins, we invite you to look forward to 2021 with a fresh new mindset and hope for the year ahead. Let’s support each other with kind words, big smiles and of course clean hands!
Jan 4
Meet Football Freestyler Lia Lewis
To celebrate the launch of our collaboration with Lotto, we caught up with football freestyler and dancer Lia Lewis. We asked her all about her career, her fave Lotto pieces and more.
Feb 10
We're Record Breakers!
We are ecstatic to announce that we're the proud new owners of a Guinness World Record! Not only have we opened our largest ever Primark, but we've also won a Guinness World Record for it! How amazing is that?
Apr 11
Central Perk
Oh.. my… god…! The UK’s first Central Perk Café, located in our amazing Manchester store has arrived, and it’s launched perfectly in time to celebrate the 25th Anniversary of our fave hit show.
Jun 13
Primark Meets Beauty Girlboss Alex Steinher
Get to know Alessandra Steinherr, the glow-getting beauty blogger, editor and female entrepreneur with whom we've created the ULTIMATE skincare product collection.
Feb 24
Re-opening Our Stores– What To Expect?
Primark re-opens on 15 June in England, 18 June in Northern Ireland, 26 June in Wales and 29 June in Scotland: same great products, with employee and customer safety the highest priority
May 15
COVID-19 Store Safety Measures – FAQS
We want our customers and colleagues to continue to feel safe in our stores
Jun 15
Alice Liveing Talks Fitness And Workout Fashion
For the third year running we’ve teamed up with pint-sized fitness powerhouse Alice Liveing to launch a collection of stylish gym wear. To celebrate the collection launch, we sat down with her to chat all things wellbeing and workout. Read on as she shares her tips for gym newbies and the soundtrack behind her best training sessions…
Jan 6
Casil McArthur Talks Diversity
We sat down with model Casil McArthur to talk about diversity within fashion and why casting directors need to be braver. Scroll on to read more...
Aug 18
The Lowdown: Let's Talk About Ethics
You’ve probably heard people within your friendship group talk about retailer’s ethics – whether they’re good or bad – and you’ve no doubt gained ‘sustainability’ as your latest buzz word – us too - but have you ever gotten the low down from the brand itself?
Sep 9
Meet Stylist Bevan Agyemang
As the temperature starts to drop, we turn to our autumn/winter BFF to get us through the new season – layers! We caught up with Bevan Agyemang, the stylist from our latest shoot to ask him for his top styling tips for tackling layering and more…
Oct 12
Primark Home Is Growing!
Interiors obsessed but on a budget? We’ve got great news. Our affordable homeware and lifestyles ranges are expanding in selected stores. Read on to find out more…
Nov 1
In-Store Safety Measures
We’re delighted to open our doors again and welcome our colleagues and customers back to Primark! Safety remains our number one priority, and every effort is being made to help ensure our colleagues and customers return to Primark with confidence, maintaining the high safety standards in place in our stores over the past year.
Apr 12
Find Your Local Stockist!
The rumours are true! The sold-out Alex Steinherr collection is back and better than ever. Returning with all your faves, including the sleeping face mask and plumping lip gloss. But, wait, there’s more..! Alex has released new innovative products to fulfil your deepest skin desires, (and help clear deep pores). Read more about the beauty collection that makes your skin and bank account happy, while planning your shopping spree at your local Primark using our trustee store list below!
Feb 25
Meet Bobby Abley
Want to know a secret? We have a special designer collaboration coming to a store near you very soon. But here at Primark we’ve decided to keep you in suspense just that little bit longer. So, instead of telling you about the collection, we’re going to tell you more about the man behind the designs. Meet Bobby Abley.
Feb 17
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