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The Lowdown

If you’re anything like us you’ll love getting the inside scoop and all the backstage gossip on influencers, celebs and industry professionals alike. Allow us to add to your obsession with our monthly Lowdown features, which deep dive into the lives of some of our favourite people and ask the questions you’ve always wanted to ask. Enjoy!


Catching Up with Kem

The Lowdown

Catching Up with Kem

Kem Cetinay’s Primark collections are amongst some of our most popular menswear ranges. For the third time running, Kem has returned with fresh, new, affordable must-haves arriving just in time for summer. Our last chat with Kem was before lockdown hit, ahead of the launch of his second collection, so read on to find out what Kem has been up to over the past twelve months and what to expect from him in the next.

May 31

Alice Liveing Talks Fitness And Workout Fashion

The Lowdown

Alice Liveing Talks Fitness And Workout Fashion

For the third year running we’ve teamed up with pint-sized fitness powerhouse Alice Liveing to launch a collection of stylish gym wear. To celebrate the collection launch, we sat down with her to chat all things wellbeing and workout. Read on as she shares her tips for gym newbies and the soundtrack behind her best training sessions…

Jan 6

Meet Stylist Bevan Agyemang

The Lowdown

Meet Stylist Bevan Agyemang

As the temperature starts to drop, we turn to our autumn/winter BFF to get us through the new season – layers! We caught up with Bevan Agyemang, the stylist from our latest shoot to ask him for his top styling tips for tackling layering and more…

Oct 12

Extended Opening Hours

The Lowdown

Extended Opening Hours

We can’t wait to see you back instore soon but our priority is still the safety of you and our store teams. To allow for safer shopping we’re extending our opening hours in our stores across the UK. Read on to find out more

Nov 30

Introducing Primark Legends

The Lowdown

Introducing Primark Legends

We’re excited to announce the launch of the highstreet’s first mobile gaming app, Primark Legends!

Aug 27

We're Record Breakers!

The Lowdown

We're Record Breakers!

We are ecstatic to announce that we're the proud new owners of a Guinness World Record! Not only have we opened our largest ever Primark, but we've also won a Guinness World Record for it! How amazing is that?

Apr 11

ILGA World Partnership

The Lowdown

ILGA World Partnership

We’re super excited to announce that this year’s “Feeling Proud” collection will support ILGA World - the International Lesbian, Gay, Bisexual, Trans and Intersex Association. Primark will make a £150,000 donation to ILGA World in support of their work as an international advocate for LBGTI rights.

May 10

Access All Areas

The Lowdown

Access All Areas

Ever wondered what really happens on the set of a fashion photoshoot? We’re taking you behind the scenes on set of our latest shoot to share all of the secrets. You’ll spot the finished photos in the windows of your local Primark and in our trend feature.

Feb 17

Primark | Meet Fashion Photographer Rankin

The Lowdown

Primark | Meet Fashion Photographer Rankin

Meet Rankin, one of the greatest fashion photographers as he walks us through all things sustainability and fashion!

Sep 10

Meet Football Freestyler Lia Lewis

The Lowdown

Meet Football Freestyler Lia Lewis

To celebrate the launch of our collaboration with Lotto, we caught up with football freestyler and dancer Lia Lewis. We asked her all about her career, her fave Lotto pieces and more.

Feb 10

Re-opening Our Stores– What To Expect?

The Lowdown

Re-opening Our Stores– What To Expect?

Primark re-opens on 15 June in England, 18 June in Northern Ireland, 26 June in Wales and 29 June in Scotland: same great products, with employee and customer safety the highest priority

May 15

Primark Home Is Growing!

The Lowdown

Primark Home Is Growing!

Interiors obsessed but on a budget? We’ve got great news. Our affordable homeware and lifestyles ranges are expanding in selected stores. Read on to find out more…

Nov 1

Birmingham Is Open!

The Lowdown

Birmingham Is Open!

Welcome to the world’s biggest Primark, and our newest flagship store, located in the heart of Birmingham. In fact, this store is SO big that we won a Guinness World Record for it, and it’s now officially the largest fashion retail store in the world! Scroll on to get the low down on everything you need to know, and to find out why this store is serious shopping goals!

Apr 12

Stacey Solomon On Style, Body Confidence And Social Media

The Lowdown

Stacey Solomon On Style, Body Confidence And Social Media

Following the sell-out success of her first Primark collection we caught up with TV’s golden girl, Stacey Solomon, as she launches her second clothing range with us. Read on as she reveals her favourite pieces, tells us her thoughts on sustainable fashion, and spills her self-care secrets…

Oct 10

Fitness influencer Alice Liveing X Primark 2.0

The Lowdown

Fitness influencer Alice Liveing X Primark 2.0

Our fave fitness influencer bae is back! Discover her new gym clothes collection to get the hottest athleisure style tips!

Dec 21

A Love Letter From Mum

The Lowdown

A Love Letter From Mum

To celebrate Mother’s Day this year, we asked the mothers from the families we’ve cast for our soon to be revealed baby themed photoshoot to share love letters to their children. Read on to see what they wrote…

Mar 9

Meet Pineapple Dance Studios Founder Debbie Moore

The Lowdown

Meet Pineapple Dance Studios Founder Debbie Moore

Ahead of the launch of our dancewear collaboration with Pineapple Dance Studios, we took some time to get to know Founder Debbie Moore who launched the dance studio in 1979.

Aug 31

Primark Meets Beauty Girlboss Alex Steinher

The Lowdown

Primark Meets Beauty Girlboss Alex Steinher

Get to know Alessandra Steinherr, the glow-getting beauty blogger, editor and female entrepreneur with whom we've created the ULTIMATE skincare product collection.

Feb 24

Primark’s New Podcast

The Lowdown

Primark’s New Podcast

We’re excited to announce the launch of our brand-new podcast All Round Mine hosted by Arielle Free and George Lawton.

Feb 11

Central Perk

The Lowdown

Central Perk

Oh.. my… god…! The UK’s first Central Perk Café, located in our amazing Manchester store has arrived, and it’s launched perfectly in time to celebrate the 25th Anniversary of our fave hit show.

Jun 13

Graphic Illustrator Helena Covell

The Lowdown

Graphic Illustrator Helena Covell

Seen our new Christmas windows in-store and online? Wondering who’s the talent behind the gorgeously festive fashion illustrations? Allow us to introduce Helena Covell. Scroll on to find out how she got started as a graphic illustrator and how the opportunity to work with Primark came about. Plus, discover her top tips for getting illustration jobs and her plans for the future!

Nov 18

Say Hello To Stacey Solomon

The Lowdown

Say Hello To Stacey Solomon

Looking for all the latest info on Stacey’s sell-out kidswear collections, her top Primark picks and the lowdown on life as a Primark ambassador? You’ve come to the right place!

May 30

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