Trending: the bow aesthetic
Dive into one of this year’s biggest trends with our curated collection of fashion, beauty and homeware below.
There's no denying that hair bows have been a defining trend this year. Elegant and versatile, this statement accessory has been spotted everywhere from holiday season outfits to partywear and the viral coquette aesthetic. Nowadays, this decorative detail has transcended into our everyday outfits and décor, transforming them into cosy-chic staples that’ll see you through this season and beyond. Looking to tap into the trend? Scroll down for our collection below. Selected items are available to shop via our Click & Collect service. Use our handy store list to find your nearest participating location.
Bow clothing, nightwear & lingerie
Date night coming up? Get ready to dial up the glam with our bow-themed outfits. Hitting the sweet spot between creating a playful and sophisticated look, our cardigans and jumpers are the whimsical layer you need to wrap up in this season. Pair with jeans for a casual look or a mini skirt for a preppy, twee-inspired vibe. If you’re after an elevated evening look, head towards our new-in Primark Presents Rita Ora collection. The luxe tie-back mini dress exudes understated allure that we guarantee will turn heads this season. Priced at just £20, this ‘it girl’ staple won’t be around for long so add it to your basket before it’s gone!
With cosy season officially underway, give your evening rotation a refresh with our nightwear and lingerie essentials. The long sleeve bow pyjama set is the perfect mix of comfort and cuteness, just add slippers and our matching bow print dressing gown for a snug head-to-toe outfit you’ll never want to take off. Plus, they make a great gift this holiday season too.
Bow hair accessories and jewellery Â
Now, we can’t talk about bows without shining the spotlight on the ultimate hair accessory! Available in a variety of sizes, colours, and fabrics, our purse-friendly hair bows can be effortlessly clipped into your half-up, half-down hairstyle for understated outfit co-ordinaton. Looking to elevate your look further? Our bow heels are the true star in-store right now. With bow embellishments on the straps, they are the ideal mix of glam and girly and look gorgeous paired with tailored trousers or an LBD.
Bow beauty and décor Â
Newsflash: bows are no longer reserved for your Christmas décor. These on-trend, feminine accents can now be woven into your home year-round, adding a quirky touch to any interior. Our bow-adorned duvet covers and blankets are a failsafe way to create a cosy sanctuary. Complete the look by layering  pillows on the bed and adding candles onto your bedside table for a Pinterest-worthy scene. We’re obsessed.