Like to know what’s on trend this season, this week, this second? Look no further than our Trending Now features as we deep dive into the latest items, colours and accessories that are making us want to add to our shopping wish-lists on the daily. Check back for weekly updates as we deliver all the fashion must haves you need in your life.
Suit up your kids in pieces from our latest Marvel kids collection as they conquer day-to-day life with the help of their Super Hero sidekicks.
Aug 23
Denim lovers rejoice! Introducing our hemp denim range, the latest addition to our growing Primark Cares label.
Sep 20
Spring is here! With the new season comes the need to swap out their winter wardrobe to make way for ginghams, florals and Easter looks.
Apr 4
You can rest as(shore)d that your little one’s summer looks will be sun, sea and sand ready whether you’re on holiday or home soil.
May 30
Mini-me on the hunt for some mood boosting must-haves to add to their summer season wardrobe? Their search stops here…
May 25
Steal a slice of Italian summer style with our new-in collection of high-summer and holiday must-haves.
Jun 13
We’re launching a circular denim capsule collection as part of the Ellen MacArthur Foundation’s Jeans Redesign project that will stand the test of time in your wardrobe.
Nov 2
New year, classic prints. London street style took it back to basics with a traditional check print.
Jan 13
Finesse your jacket game with some inspiration from our top street style picks from men’s Milan men’s Fashion Week.
Jan 20
Discover Primark X The Stronghold, a fusion of traditional heritage and fresh new fits. Whether you rock loungewear on dinner dates or opt for smart-casual in the supermarket aisles this collab is sure to suit. Scroll to see more.
Aug 23
Charming presenter and TV personality, Kem Cetinay returns with a new lifestyle inspired menswear collection. The contemporary range is filled with smart casual clothing and coordinating outfits, perfect for creating versatile around the clock looks.
Jun 25
Are you ready for the slam dunk of the summer? Featuring the much-loved Looney Tunes and NBA superstar LeBron James, Space Jam: A New Legacy is nearly here. We’re marking the release with a themed collection, scroll to find out more...
Jul 14
Finding the perfect pair of jeans is no mean feat but we’ve got all of the classics covered plus plenty of new in styles too.
Feb 21
Tap into the top trends for the year ahead. From smarter tailoring choices to fun nostalgic prints, men’s fashion is catering to all your style needs, wants and dreams!
Feb 22
1970’s fashion is making a return. Packed with geometric prints and colour pop suiting, our latest collection contains everything you need to nail the trend.
Jan 24
Maximalist shapes in minimalist shades is the way to go for easy glamour this season. Discover our new-in selection of summer dresses and co-ord sets in fuss-free feminine cuts.
Jul 26
Run don’t walk… The latest drop of our kidswear collab with Stacey Solomon has landed in store now. It’s a certified crowd favourite so be quick!
Oct 11
Our latest loungewear launch will literally change your life. Introducing…The Snuddie! The trending snuggly oversized hoodie come blanket you never knew you needed.
Sep 20
Throwback to all of your favourite after-school TV shows with our new nostalgic Nickelodeon collab, featuring super-fun graphic t-shirts and hoodies to give your style uniform a trending retro edge.
Sep 6
A year of staying in and cancelled plans likely meant that your best outfits of 2020 remain unseen by anyone…other than your Instagram followers. If like us, you’re tiring of tracksuits and zoom dressing now’s the time to set your wish list for the coming season. Scroll on for 2021 wardrobe inspo…
Jan 25
Primark and Pineapple, can you name a more iconic duo? That’s right the legendary brand has returned with a refresh of this standout collection.
Apr 4
Discover the newest arrivals to our premium label range, The Edit. Designed to see you through the summer season in style year on year.
May 16
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