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Fashion Trends

Fashion Trends

Like to know what’s on trend this season, this week, this second? Look no further than our Trending Now features as we deep dive into the latest items, colours and accessories that are making us want to add to our shopping wish-lists on the daily. Check back for weekly updates as we deliver all the fashion must haves you need in your life.

New Season Prep

New Season Prep

Get ahead of the rush and snap up your new season wardrobe wins now with our latest collection.

Jodie Spragg

Aug 29

Star Wars: The Rise Of Skywalker

Star Wars: The Rise Of Skywalker

Our new Star Wars collection has just landed from a galaxy far, far away… and it’s filled with an intergalactic range of crew neck jumpers and causal tees.

Nov 25

Primark X Stacey Solomon 2021

Primark X Stacey Solomon 2021

Run don’t walk… The latest drop of our kidswear collab with Stacey Solomon has landed in store now. It’s a certified crowd favourite so be quick!

Oct 11

Kem’s 2021 Collection

Kem’s 2021 Collection

Menswear fans, the time has come. Kem’s latest collection is here to solve your wardrobe woes and provide you with endless outfit options.

May 31

Top 5 Hottest Bomber Jacket Trends

Top 5 Hottest Bomber Jacket Trends

Looking for a versatile outerwear option as the new season looms? Go for a bomber jacket to be on trend this autumn/winter.

Jodie Spragg

Sep 2

Swinging Sixties Style

Swinging Sixties Style

Forget ‘groovy baby’, our take on the sixties trend is chic and carefree. Think shorter hemlines, primary colours and tailored co-ords.

Aug 8

Express Yourself

Express Yourself

Let your little one express how they’re feeling through our new-in ‘everyday emotions’ kids loungewear collection.

Oct 10

9 Spring Staples You Need

9 Spring Staples You Need

Hit refresh on your wardrobe for the new season with our range of budget-friendly updates.

Mar 14

Downtown Denim

Downtown Denim

New season denim takes inspiration from all things vintage for SS19, with silhouettes and denim washes taking on a seriously cool 80s vibe.

Jan 21

Looney Tunes Looks You Need

Looney Tunes Looks You Need

Looney Tunes lovers rejoice! Casual daytime looks and nightwear essentials never looked so cute! Pops of pastel? Your favourite characters? And that’s not all folks!

Jul 18

Style Clinic: Get The London Fashion Week Look

Style Clinic: Get The London Fashion Week Look

As the London Fashion Week shows took the to the catwalk this season, our gaze was firmly on the streets to see what the fashionistas were sporting and one key trend stood out; neutrals. We’re talking fifty shades of beige, head to toe ecru and rich camel tones, here’s three of our favourite looks…

Sep 23

Winter Wardrobe Icons

Winter Wardrobe Icons

Add the latest drop of The Edit to the top of your Primark wish list. Containing covetable winter coats and statement-making luxe party pieces.

Jodie Spragg

Oct 10

Wardrobe Must-Haves from £13

Wardrobe Must-Haves from £13

Selected for their versatility and endless styling options, discover our affordable range of capsule wardrobe must-haves.

Mar 21

The 2021 Trends We Can’t Wait To Wear

The 2021 Trends We Can’t Wait To Wear

A year of staying in and cancelled plans likely meant that your best outfits of 2020 remain unseen by anyone…other than your Instagram followers. If like us, you’re tiring of tracksuits and zoom dressing now’s the time to set your wish list for the coming season. Scroll on for 2021 wardrobe inspo…

Jan 25

The Hall Of Game

The Hall Of Game

PlayStation has always been a hub of entertainment for people around the globe, and there’s nothing sweeter than hearing the sound of your console loading up before you pop on your favourite game, am I right?

Aug 27

Keith Haring Spring Collection

Keith Haring Spring Collection

The latest drop of our Keith Haring collection has a gallery of garms, accessories and shoes that are set to transform your wardrobe into a work of art this Spring.

Sydney Lasek

Feb 13

Polka Dotted Patterns

Polka Dotted Patterns

The polka dot is a timeless pattern that belongs in every baby's wardrobe, and our new range features comfy outfits in this iconic print.

Jul 27

The Y2K Revival

The Y2K Revival

It’s the fashion deju vu we’re here for…the return of Y2K style. Iconic pieces inspired by the early 2000s originals, scroll to see them all.

Jul 4

Trending: The Changing Robe

Trending: The Changing Robe

Coastal escapades will never be the same again! Introducing the latest wet weather and water sports must-have, the changing robe.

Apr 25

Coveted Kids Cargo Trousers

Coveted Kids Cargo Trousers

Take this trending trouser into 2023 with ease thanks to our handy tips for styling your little one in cargos.

Jan 2

Primark X Soccer Aid: Selecting The Team Suits

Primark X Soccer Aid: Selecting The Team Suits

We are delighted to be the Principal Partner of Soccer Aid for UNICEF for this year’s charity match, with 2021 marking our second year in partnership with the football fundraiser. We’re suiting and booting the team so they look ther best when they arrive, scroll to see the suits that ambassador Kem Cetinay chose…

Aug 23

The Primark X Lotto 2021 Drop

The Primark X Lotto 2021 Drop

The leisurewear limit does not exist so feast your eyes on our latest edit with sports brand, Lotto. Think simple, staple loungewear pieces with textural twists and colour blocking, tied together with versatile accessory and footwear options for subtle sports-luxe looks.

Nov 1

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