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Fashion Trends

Fashion Trends

Like to know what’s on trend this season, this week, this second? Look no further than our Trending Now features as we deep dive into the latest items, colours and accessories that are making us want to add to our shopping wish-lists on the daily. Check back for weekly updates as we deliver all the fashion must haves you need in your life.


Marvel Must-Haves For Your Mini-Me

Fashion Trends

Marvel Must-Haves For Your Mini-Me

Suit up your kids in pieces from our latest Marvel kids collection as they conquer day-to-day life with the help of their Super Hero sidekicks.

Aug 23

Hemp To Toe

Fashion Trends

Hemp To Toe

Denim lovers rejoice! Introducing our hemp denim range, the latest addition to our growing Primark Cares label.

Sep 20

Kids Spring Style Switch-Up

Fashion Trends

Kids Spring Style Switch-Up

Spring is here! With the new season comes the need to swap out their winter wardrobe to make way for ginghams, florals and Easter looks.

Apr 4

Sunny Day Sets

Fashion Trends

Sunny Day Sets

You can rest as(shore)d that your little one’s summer looks will be sun, sea and sand ready whether you’re on holiday or home soil.

May 30

Serotonin Style

Fashion Trends

Serotonin Style

Mini-me on the hunt for some mood boosting must-haves to add to their summer season wardrobe? Their search stops here…

May 25

Postcard-Perfect Style

Fashion Trends

Postcard-Perfect Style

Steal a slice of Italian summer style with our new-in collection of high-summer and holiday must-haves.

Jun 13

Primark X The Jeans Redesign Project

Fashion Trends

Primark X The Jeans Redesign Project

We’re launching a circular denim capsule collection as part of the Ellen MacArthur Foundation’s Jeans Redesign project that will stand the test of time in your wardrobe.

Nov 2

LFW Mens: The Checklist

Fashion Trends

LFW Mens: The Checklist

New year, classic prints. London street style took it back to basics with a traditional check print.

Jan 13

MFW Mens: Trending Jackets

Fashion Trends

MFW Mens: Trending Jackets

Finesse your jacket game with some inspiration from our top street style picks from men’s Milan men’s Fashion Week.

Jan 20

Primark X The Stronghold

Fashion Trends

Primark X The Stronghold

Discover Primark X The Stronghold, a fusion of traditional heritage and fresh new fits. Whether you rock loungewear on dinner dates or opt for smart-casual in the supermarket aisles this collab is sure to suit. Scroll to see more.

Aug 23

Primark X Kem

Fashion Trends

Primark X Kem

Charming presenter and TV personality, Kem Cetinay returns with a new lifestyle inspired menswear collection. The contemporary range is filled with smart casual clothing and coordinating outfits, perfect for creating versatile around the clock looks.

Jun 25

Space Jam Is Back

Fashion Trends

Space Jam Is Back

Are you ready for the slam dunk of the summer? Featuring the much-loved Looney Tunes and NBA superstar LeBron James, Space Jam: A New Legacy is nearly here. We’re marking the release with a themed collection, scroll to find out more...

Jul 14

Find Your Fit

Fashion Trends

Find Your Fit

Finding the perfect pair of jeans is no mean feat but we’ve got all of the classics covered plus plenty of new in styles too.

Feb 21

Men’s Top 3 2021 Trends

Fashion Trends

Men’s Top 3 2021 Trends

Tap into the top trends for the year ahead. From smarter tailoring choices to fun nostalgic prints, men’s fashion is catering to all your style needs, wants and dreams!

Feb 22

Seventies Inspired Style

Fashion Trends

Seventies Inspired Style

1970’s fashion is making a return. Packed with geometric prints and colour pop suiting, our latest collection contains everything you need to nail the trend.

Jan 24

New Season Silhouettes

Fashion Trends

New Season Silhouettes

Maximalist shapes in minimalist shades is the way to go for easy glamour this season. Discover our new-in selection of summer dresses and co-ord sets in fuss-free feminine cuts.

Jul 26

Primark X Stacey Solomon 2021

Fashion Trends

Primark X Stacey Solomon 2021

Run don’t walk… The latest drop of our kidswear collab with Stacey Solomon has landed in store now. It’s a certified crowd favourite so be quick!

Oct 11

Meet The Snuddie

Fashion Trends

Meet The Snuddie

Our latest loungewear launch will literally change your life. Introducing…The Snuddie! The trending snuggly oversized hoodie come blanket you never knew you needed.

Sep 20

‘90s On‐Screen Style

Fashion Trends

‘90s On‐Screen Style

Throwback to all of your favourite after-school TV shows with our new nostalgic Nickelodeon collab, featuring super-fun graphic t-shirts and hoodies to give your style uniform a trending retro edge.

Sep 6

The 2021 Trends We Can’t Wait To Wear

Fashion Trends

The 2021 Trends We Can’t Wait To Wear

A year of staying in and cancelled plans likely meant that your best outfits of 2020 remain unseen by anyone…other than your Instagram followers. If like us, you’re tiring of tracksuits and zoom dressing now’s the time to set your wish list for the coming season. Scroll on for 2021 wardrobe inspo…

Jan 25

A Pineapple Refresh

Fashion Trends

A Pineapple Refresh

Primark and Pineapple, can you name a more iconic duo? That’s right the legendary brand has returned with a refresh of this standout collection.

Apr 4

Timeless Summer Staples

Fashion Trends

Timeless Summer Staples

Discover the newest arrivals to our premium label range, The Edit. Designed to see you through the summer season in style year on year.

May 16

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