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Group shot of people in Pride T-Shirts

Fashion Trends

Celebrating Pride 2022

Our Pride 2022 collection was designed with inclusion in mind and is ready and waiting to bring the good vibes!

Jun 1 · 8 min read

Being and feeling seen is at the core of the LGBTQI+ community and what better way to celebrate your most authentic self than in our newest collection of clothing and accessories.

Group shot of models all wearing Pride collection

Pride 2022 Clothing Essentials

Nothing says Pride like rainbow print and slogan tees are a staple in any wardrobe no matter the occasion. Available in kids and adult sizes, our ‘Proud’ slogan tee is the sweetest and most-stylish way for their whole family to show their support. Style with your favourite denim jeans or shorts and our Pride accessories.

Models wearing white Pride tshirts
Models wear white Pride sweatshirts

For Pride clothing pieces that you can incorporate into your everyday wardrobe and wear time and time again, look no further than our pastel-hued Pride tees complete with floral logos and pronoun prints. Team with white denim and our tote bag for THE ultimate top to toe Pride picnic-ready fit.

The cross over you never knew you needed has arrived in the form of our Wizard Of Oz tees and sweatshirts designed with inclusion in mind but you’d better follow that rainbow-bricked road to a store pronto if you want to get your hands on them!

Wizards Of Oz logo tee front and back

Adults Pride Wizard Of Oz Logo White Short Sleeve Tee £8

Pride Accessories

While this month is all about Pride, whether you’re part of the LGBTQI+ community yourself or an ally, fly the flag all year round with our range of Pride accessories. We’ve spruced up our classic socks and slider styles with rainbow accents and slogans to add a pop of Pride to even the most basic outfits.

Phone need a rainbow refurb? Swap out your drab, day-to-day phone case for its sassier alternative. Finally, snap up our rainbow slogan bucket hat – your must-have accessory for SS22.

Purple pronoun tee and proud tote bag

Pride Ecru ‘Proud’ Tote Bag £3, Adults Pride Lilac Pronouns Tee £8

Rainbow stick on nails and a pride rainbow phone case

Pride Rainbow Phone Case £2.50, Pride Pointed Rainbow Stick On Nails £2.50

Our Partnership with ILGA World

Thanks to our ongoing partnership, Primark’s donations have helped ILGA World to connect and strengthen LGBTQI+ youth organisations, so that young people with diverse sexual orientations, gender identities and expressions, and sex characteristics are better equipped to speak up for their rights and their inclusion.

Kid wearing the white Orgullo slogan tee

Kids White ‘Orgullo’ Slogan Short Sleeve Tee £4.50

Recently, ILGA World has helped bring to life the Queer Youth Dialogues, a year-long campaign launched with the United Nations Youth Envoy, the Global Queer Youth Network, and the United Nations Independent Expert on Sexual Orientation and Gender Identity that brought together hundreds of LGBTQI+ young people worldwide to share their experiences and challenges.

2022 marks the 4th year of partnership with ILGA World and we are celebrating a milestone having now reached the £420,000 donation value, including this year’s donation of £150,000.

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