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Kem x Primark

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Primark X Kem: Transitional Dressing Essentials

In-store now, Kem’s latest range is full of key pieces to help you tackle the tricky transitional seasons in style.

Aug 22 · 8 min read

Styling outfits for scorching sunny days and the chillier hints of the coming months can be tough but Kem’s edit contains staple silhouettes that will keep you looking trendy at a season-suited temperature. From shackets and overshirts to premium-looking polo tops and Kem’s infamous tailored leisurewear, your outfit promises to be fashionable whatever the forecast.

Beige wool shacket

Kem Beige Faux Wool Shacket £30

Primark X Kem Shackets & Jackets

Our luxe-look cream borg shacket is the star of the show for fashion-forward layering. The relaxed-fit design features patch pockets and a point collar while the borg fabric helps elevate a simple trouser and tee base layer with its contrasting sherpa texture.

Borg shacket

Kem Cream Borg Shacket £30, Kem Black Short Sleeve Crew Neck Tee £9

While the beige, brown and white-hued trio is a fail-safe combination, don’t neglect grey and navy tones as we move into the cooler months. Take our charcoal overshirt and wear it unbuttoned with the blue crew neck sweatshirt for a polished look that boasts comfort too.

Overshirt and crew neck

Kem Charcoal Overshirt with Pocket Detail £20, Kem Blue Long Sleeve Crew Neck Jumper £16

Primark X Kem Leisurewear

Ensuring that your wardrobe will see you through the seasons is one thing, but transitional dressing can go hand-in-hand with a capsule wardrobe rotation too. The collection comprises of plenty of pieces that will work for your workplace to weekend outfits.

Collared jacket and tailored jogger

Kem Charcoal Zip-Through Collared Jacket £20, Kem Charcoal Kem Charcoal Tailored Jogger £16

Kem is the aficionado of smart casual dressing so you can be sure his latest leisurewear fits the motive. Take your pick from tailored joggers and sateen trousers to collared jacket co-ords, and exciting new colourways of Kem’s signature crew neck sweatshirts.

Collared jacket and crew neck

Kem Black Zip-Through Collared Jacket £20, Kem White Crew Neck Tee £9

For the all-black smart casual connoisseurs among you, style the black collared jacket and tailored joggers with a crisp white tee and plimsolls for a small step outside your monochrome safe haven that is office-appropriate.

Berry crew neck jumper

Kem Berry Long Sleeve Crew Neck Jumper £16, Kem Black Sateen Trouser £17

For those after work basics that are slightly bolder than their go-to black and white staples, grab our berry plain crew neck sweatshirt for a pop of colour that is still in keeping with the ‘clean’ capsule wardrobe criteria. Because who said your wind-down wardrobe had to be boring?

Primark X Kem A/W Essentials Tops

Adding a handful of staple top half options into the weekly outfit rotation is the easiest way to breathe new life into your favourite denim and casual trouser silhouettes. Kem has elevated the classic polo shirt with colour block detailing on the sleeves and a slim-fit design that effortlessly takes your look from day to night.

Polo top

Kem Colour Block Short Sleeve Knitted Polo Top £14

For the cooler months, opt for the long sleeve, quarter zip tops and layer over the top of a white tee for lightweight layering that still looks luxe.

Quarter zip

Kem Blue Long Sleeve Quarter Zip Jumper £18

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