PRIMARK
Model wearing light shirt dress

Fashion Trends

New Season Silhouettes

Maximalist shapes in minimalist shades is the way to go for easy glamour this season. Discover our new-in selection of summer dresses and co-ord sets in fuss-free feminine cuts.

Jul 26 · 3 min read

Designed to ease the return to normality, our latest women’s summer clothes collection is full of comfortable yet chic shapes — like floaty frocks, relaxed co-ords and airy shirt dresses — that require no decision beyond footwear. And, bonus: they go with everything.

The House Dress

Model wearing Check Midi Dress full size

Check Midi Dress £18, Chain Detail Square Toe Ballerinas £8

The throw-on reigns after a year in sweats, with breezy ladies maxi dresses all over the catwalks and the house dress a.k.a elevated loungewear still a key fixture in wardrobes.

Picnic dresses that achieve an instant Insta crowd aesthetic (see: oversized puff sleeves, cut-outs and tie backs) have been a perennial part of the style lexicon over the last few years, dressed down with dad trainers or up with heeled mules and drop earrings. Make them last into autumn with savvy layering. Style our check version, featuring a V-neck and drop ruffle waist that complements all body shapes, with a boxy tote bag and ecru pumps for an effortlessly luxe ensemble.

Model wearing Pintuck Waist Shirt Dress

Pintuck Waist Shirt Dress £18, Brown Strappy Block Heels £10

Look to our linen-look wrap dress and buttoned borrowed-from-the-boys shirt dress for more summery staples, which can be worn with strap heels and simple jewellery or just over swimwear at the beach (or lido).

Cool Co-ords

Model wearing Check Balloon Sleeve Blouse and Skirt

Check Balloon Sleeve Co-ord Blouse £13 , Check Co-ord Skirt £10, Cream Premium Knot Sandals £20

Part of the same neutral plaid family, our mini skirt and cropped bubble blouse looks street-styler level chic paired with chunky gold hoops and women’s sliders.

Something a little more form-fitting, you say? Taking cues from the catwalk, our linen-look co-ord set is midriff flossing at its finest. A trend created to contrast our confinement wardrobes (unlike tie-dye, which is made for loungewear), it describes the concept of tying straps around the waist to create more artful cut-outs and has been seen on everything from skirts to swimwear. Give the two- piece a high fashion finish with fine gold chains, a mini bag and kitten heels.

Our shirred women’s blouse and matching skirt set is another cool girl favourite for a feminine yet fuss-free outfit that brings the holiday vibes to you. Perfect for adding to your women’s holiday clothes collection.

Sweatpants, what?

Model wearing linen look shirt and midi skirt

Linen Look Co-ord Wrap Shirt £13, Linen Look Co-ord Ruched Midi Skirt £13, Cream Padded Mules £12, Cream Twist Top Handle Bag £6